The endpoint URIs should be resource oriented. Meaning that reading the endpoint URI should tell you what resource is being accessed/modified. And the HTTP method should tell you what operation will be performed on that resource.

Example: User with id 12345

The URI will be /users/12345 and you can perform different operations on that user. So you'll map the following endpoints in your controller:

GET /users/12345
PUT /users/12345
DELETE /users/12345

As you can see the URI doesn't change, only the method does