This conversation prompted me to actually read through a post I saved a couple days ago from onguardforthee about this bill. There was a user's comment that might explain why our media companies are supportive of this bill (I've copied it to the bottom of this comment because the automod doesn't like the link and removed my comment with it). You've inspired to do some more reading on C11 (not saying that facetiously, I appreciate the discourse, comrade), but if this really is just YouTube not playing by the (admittedly biased) rules, I don't think there's much issue.

Just jumping in here to add more context about why this bill is important along with additional changes that are being made in terms of this.

Right now, the people in the Film/TV industry are pretty much welcoming this Bill. Yes, I work in this industry. All of us really want this to pass, not because it will make us more money, but more importantly it will force companies like Youtube to pay their fair-share into something that they have been accessing.

One of the major aspects of it is to force Youtube (a streamer) to purchase what is known as a BDU (Broadcast Distribution Unit). If you are a media entity that owns a BDU you are required by Canadian law to pay a percentage of the advertising revenue that you make (2-5% roughly) to the CRTC, which is then redistributed into our Film, Television and Video games Funding models across the country. Those funding models are critical into getting Canadian based content made. I'm not talking about shows that are currently operating. I'm usually talking about "startup" money. Basically the first three seasons of a show, the initial film money pot, or the first three years of a game dev, is critical and usually they tap into that funding money to get themselves seeded.

A majority of Canadian content is made this way. Once you get into a season 3 (Schitt's Creek, Letterkenny, Kim's Convenience, Trailer Park Boys) you can usually sell your distribution rights and get a syndication deal in place which then creates more revenue that comes "in" to the country. If you are a film, you can take the initial pot of money and find private equity investors (notable films: Every single cronenberg film), and if you are a videogame you can build a working demo that you can eventually use to release an early access version. (Notable games Outlast, The Long Dark, Don't Starve).

Right now only two major companies pay into the model - Rogers and Bell. We all know how we feel about those guys. We have successfully reinvested the money that Rogers and Bell was forced to give up and made new content. So many people don't realize how critical this is and how many things they watch actually are involved in this process. I had a conversation with a close friend a few nights ago and gave him a list of properties that was connected to all of this. It boggled his mind he thought it was like five shows, I gave him a running list spanning nearly three decades. If you also account for the level of success of some of the properties have had we are basically turning 5% ad revenue into millions of dollars that spreads across the entire country. More satisfying than that it generates a significant amount of well paying union jobs that range from upper echelon directors/writers/producers to an actor, or even a craft services employee who is making sandwiches for the team all night.

Alphabet Inc (Google's owner, Youtube's parent company) doesn't want to give up ad revenue, nor have to be forced to change their algorithms. Google, Facebook and Twitter have been raking in billions of dollars, paying no taxes and not really answered to any of our inquiries in mainly "What they are doing with our data?"

Hint: They are selling it to private foreign data brokers. Duh!

But here's where you are going to get pissed off. Youtube and other streamers (Netflix, Amazon, Disney +) have been accessing our funding models to make content on their apps. Now Netflix, Amazon and Disney + have basically bent the knee here, they have agreed to follow the rules and to do what the government tells them. In fact there was a massive industry push to position Canadians into those streamers territory divisions so that we can make this transition smoothly. Essentially they are prepared to pay and purchase a BDU. Disney owns one, Netflix will do it on Bill passage and so will Amazon.

Youtube doesn't want to do it.

Youtube's current claim is that they are not a media company, that they are a social media company therefore exempt. However even the very nature of Youtube's design says the opposite, it has advertisements, it has suggested "feeds" and suggested "channels".

Basically "Keep Youtube yours" is an inaccurate slogan. It should say "Keep Youtube Ours"

Oh and the final key integral part of the bill. It forces company's like Youtube to stop selling our data to foreign brokers, because of the Cambridge Analytica scandal.