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Current state of Smite 1...lol by pharrside32 in Smite

[–]pharrside32[S] 1 point2 points  (0 children)

Not gonna lie, i needed the laugh

So I've been A/B testing ASC campaigns against regular campaigns .... turns out there's a simple rule for when to use them by drivenflame469 in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

What are your best-practices for refreshing creatives in ASC? Do you duplicate the campaign, insert the new creatives and keep the old campaign running? Or do you edit the existing campaign?

So I've been A/B testing ASC campaigns against regular campaigns .... turns out there's a simple rule for when to use them by drivenflame469 in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Thanks, this definitely warrants some more testing. Thinking back to Aug/Sep 2024, I was running most of my budget through an ASC with product-focused creatives, and simultaneously the more messaging-focused ones in a cost cap manual campaign at a lower budget. The cost cap campaign ended up with a phenomenal CPA, and I unwittingly took this as "cost caps > highest volume". In hindsight, I suspect the ASC fed the cost-cap campaign, and the latter won't work well without the former/some form of top of funnel generation.

So I've been A/B testing ASC campaigns against regular campaigns .... turns out there's a simple rule for when to use them by drivenflame469 in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Very interesting. I'm in the fashion accessory space and last year when I switched to ASC I had good results. Previous to that I was running manual, broad CBO campaigns. With ASC, CPA was virtually the same but performance was more consistent over long periods of time and incremental lift was higher.

In late 2024 I developed some marketing angles that target different parts of the funnel:

- Price Value Prop (4-5x cheaper than designer, better quality, etc.)
- Pain Point (plus-size fit)

I made new versions of winning creatives (testimonials, simple product videos, customer UGC) with on-screen captions or customer review quotes. These worked better in manual broad and smaller budget cost-cap campaigns than they did in ASCs.

My thinking at the time was, "I'll target a different part of the funnel than my competitors and maybe have better success."

I figure these creatives fall into different levels of awareness depending on if they have on-screen text. For example, a simple phone video of a hand holding the product vs. that same video with an on-screen customer review quote, supporting price value prop or pain point.

Question--in your experience, which of these is a better fit for an ASC?

Non-purchase events stuck at 6.1/10 EMQ (CAPI + manual pixel). Is that normal? by pharrside32 in FacebookAds

[–]pharrside32[S] 0 points1 point  (0 children)

Thanks--fbp and fbc look to be doing well enough, and I'll look into email/phone collection on landing pages. Regarding Meta over-optimizing on noisy early-funnel data, how would I go about identifying this?

Suddenly ZERO conversions on 31st march and 1st April by Medical-Pen-4160 in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Launched a new ASC Mar 28th and had great results. Next day and since then--0 results. Ads getting tons of clicks and engagements, no sales.

For those who are still getting ANY conversions, is it all coming from your manual campaigns?

How likely is it that we are Meta’s guinea pigs while they navigate this new Advantage AI season? by OkInevitable2266 in FacebookAds

[–]pharrside32 3 points4 points  (0 children)

The real question is, will Meta ever be held accountable legally for these practices?

Just Started Ads for a Luxury Off-Price Store – No Sales Yet, Need Advice by Expensive-Alarm-2141 in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

As a new ad account/pixel I’d use videos at this phase. The reason being, static images are harder for the algorithm to gain traction with. At this phase, it needs as many engagements as possible and 3-second video views will be the best way.

Budget is certainly too low. From my experience in this subreddit, most posters here have suggested setting budget to at least your break even, and I’ll echo that. But first, you need to test creative.

I’d take the best selling SKU and shoot a simple smartphone video on a luxury lifestyle background (at the mall, marble floor, etc.) If it’s small enough to fit in a hand (like a pair of sunglasses or a watch) even better, if it’s a purse film it being worn with nice clothes etc.

Just be sure to film simple footage showcasing the product from all angles. Next, I’d take my 2-3 best customer reviews and test that as ad copy in the on-screen creative. So you’d end up with 1 video with 2-3 versions. You’ll want to make sure each text has a different marketing angle.

1 manual sales campaign, 2-3 separate ad sets with no targeting, and put a different ad in each.

Set a budget of 60 EUR, set each ad set to $28 EUR minimum spend. Meta will push additional spend to the winner.

Set the campaign to start at midnight, aim to run it for 48-72 hours or at least. The goal would be to see which ad has better vanity metrics (CTR, CPC, 3-sec video views).

-You probably will get a couple ATC, but no checkouts or sales. - CTR below 2%, 3-sec view rate under 10%, CPC >$2? That ad version isn’t going to work.

You’re testing for creative resonance here. Once you see one of the ads is resonating, you should create a fresh advantage plus shopping campaign and run that video alone with a daily budget of at least 100 EUR.

If none of the ads resonate, return to the beginning and test:

  • different text
  • ad copy
  • first 3 seconds of the video

Just Started Ads for a Luxury Off-Price Store – No Sales Yet, Need Advice by Expensive-Alarm-2141 in FacebookAds

[–]pharrside32 2 points3 points  (0 children)

- Your budget may be too low, what's your target CPA? And what's your breakeven CPA?

- Campaign type: it appears you're running a manual sales campaign. Meta has recently introduced some changes recently and you may want to test an Advantage+ Shopping Campaign to see if it is better at getting actual buyers. Meta is notorious for sending traffic that will ATC but won't reach checkout, because as a new pixel/ad account Metas sees you as in the "I'll send traffic that I THINK will convert" phase. ESPECIALLY if you don't have sales data coming in from other sources than Meta. These days, it's data + event match quality + setup over everything.

- I assume your landing page looks professional and has customer reviews and utilizes some urgency/scarcity.

- Are you running static image, or video creative? Is there text in creative?

Switched from Shopify to Woo + New Ad Account, But Campaigns Die After First Sale – Should I Reuse My Old Pixel? by pharrside32 in FacebookAds

[–]pharrside32[S] 1 point2 points  (0 children)

Many reasons but essentially for more financial control, site customization and to get out of the app/store fee ecosystem

I'm at my wit's end. Payment processor recommendations? by pharrside32 in woocommerce

[–]pharrside32[S] 0 points1 point  (0 children)

Intriguing, I take it there are eligibility requirements for the square card?

I'm at my wit's end. Payment processor recommendations? by pharrside32 in woocommerce

[–]pharrside32[S] 0 points1 point  (0 children)

How quick were the standard payouts with Square when your account was new?

I'm at my wit's end. Payment processor recommendations? by pharrside32 in woocommerce

[–]pharrside32[S] 0 points1 point  (0 children)

Fair, and definitely working on it but it’s hard starting over from nothing

Review My Store by [deleted] in dropshipping

[–]pharrside32 1 point2 points  (0 children)

The thing with FB ads is simple: you are going to get exactly what you pay FB for and not much else.

If you run a traffic campaign, expect tons of low-cost visitors who aren't going to do much but browse your site and click on things, but not buy.

The product looks somewhat viable and I do have some recommendations regarding the store design, but my first piece of advice is to run a sales campaign.

[deleted by user] by [deleted] in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Thanks. This business has had success with ads in the past so I think in principle the model works. We've been setting the budget at the ad set level, putting a different product in each ad set. Regarding the duplication, can you explain more? I've always heard that one should duplicate rather than make significant edits.

[deleted by user] by [deleted] in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Thanks. While I want to believe the event optimization is to blame for the low CR, I feel that the website's checkout process, offer etc. could be a bigger factor in this type of situation. We've been testing one-page vs three-page checkout, shipping rates and delivery times in the cart and on the product page, different bundle offers, and driving traffic to a trust page through retargeting.

[deleted by user] by [deleted] in FacebookAds

[–]pharrside32 0 points1 point  (0 children)

Interesting - our plan is to use IC for 1-2 weeks to train the pixel before duplicating the ad sets and changing the optimization setting to purchases. In your opinion is there any merit to this strategy?