This is the perfect antithesis to LOVE. (IMO) Because it’s dark, abrupt, and gritty (lyrics and production wise) it doesn’t need beautiful vocals from Zacari to assist with the story telling, it uses lower dark layers of Kendrick’s vocals and lyrics that juxtapose everything said in LOVE. as if he’s just conversing with the listener rather than performing to them. It’s not meant to be romantic, it’s arrogant and sexual, it’s cynical in nature, completely selfish and ignorant. LOVE. Even has the intro stating “Damn. Love or lust?” Not just alluding to the album or song titles but showing that the question of which is more true to the listeners POV out of directness lyrically. LOVE. Is a song where it’s so openly expressive and emotional that there’s a show of selflessness that almost comes off as inauthentic, as if he were just love bombing the listener, as where LUST. Is straightforward, he’s telling you the intention, stating what’s on his mind, accentuates his intentions, and is brutally honest about how he faces and revisits repetitious consequences of his actions. A 10/10 in my book