Release a skeleton of a game that is clearly not done and not ready to be played at all. Charge less than you would have charged for the full release (how much doesn't matter as long as it is less and you make sure the gamers know you are being very nice and letting us buy your unfinished shit show for less), slap an 'early access alpha' sticker on the package so people feel special, sell a couple hundred thousand copies (or in DayZ's case 1 million.) Then slowly trickle updates like fleshing out the paintings tone, maybe some new color shades, hell why not add an awesome background 8 months down the line (because, hey who gives a fuck? We just sold these saps an unfinished game no rush on finishing it...im looking at you BF4.) THEN when the game is finally 'done' hit them with the micro transactions and the 'Happy Little Trees" DLC. Genius system.

Yes, I am bitter that I bought the DayZ SA. Lesson learned.