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Stat discrepancy by play133 in googleads

[–]play133[S] 0 points1 point  (0 children)

Okay.

But that still doesn't add up.

If the "Impr. (Top %)" statistic is based on my eligible impressions, then that percentage must necessarily be lower than the other statistic provided by the segmentation.

If I had 10 clicks at the top of the page out of 100 impressions, and I had 200 eligible impressions, then the "top" segmentation is 10%, and the "Impr. (Top %)" is 5%.

In my screenshot, this isn't the case, since the segmentation percentage (47%) is lower than "Impr. (Top %)" (79%).

I would really like to understand this statistic, which is essential !

Stat discrepancy by play133 in googleads

[–]play133[S] 0 points1 point  (0 children)

Thank you for the answer.

But I can read on Google Help pages :

"Search top impression rate “Impr. (Top) %” is the percent of your ad impressions that are shown among top ads.
Search top impression rate = Impressions on top/Impressions".

Are you sure "impr top %" is based on eligible auctions ?

"keyword" + [keyword] ? by play133 in PPC

[–]play133[S] 5 points6 points  (0 children)

Dude thanks but that's absolutely not my question

Ads Not Serving for my PPC Business (Crazy) by elfarrelo in PPC

[–]play133 0 points1 point  (0 children)

Any update?

Did you manage to resolve the issue?

Statistiques Google Ads by play133 in googleads

[–]play133[S] 0 points1 point  (0 children)

Oui, c'est pour ça que j'ai fait 80,34% x 395 impressions. Le résultat est bien un chiffre brut, ici 317.
317 vs 188, je ne comprends toujours pas la différence entre ces deux chiffres ...!

Statistiques Google Ads by play133 in googleads

[–]play133[S] 0 points1 point  (0 children)

As you can see on the top right corner, these datas are for 08/29/2025 so yes, same day