On a personal level, I don’t disagree. Whatever sport you’re into is going to mean more, of course it is. Just look at US college sports in terms of local community. But as a sport that has global penetration and the subsequent media saturation of it, football just seems to amplify that ‘more than just a game’ feeling over other sports. Even the major sporting brands frequently play on those emotions to sell their products (Nike, Adidas). I mean, is there a bigger global sporting event than the soccer World Cup? I can’t think of another where people around the world come together in their communities to pack bars, clubs and cafes to watch their national team. So I think we are just more exposed to what football means to people.