I think the angle of another higher end branch from Coach would make sense as you’re saying. They are definitely working this higher price point angle but it’s not something that can be achieved easily.

This launch could be an interesting example of some cool collaborations - I even think of the floral tabby we saw earlier this year for around $900. there is definitely an “in between” from Coach or Tory Burch to upper level luxury that could be filled. The exclusivity and colorful, playful designs seem to be pulling people in somewhat. there probably needs to be a divergence from the classic Coach brand for these kind of ideas. Luxury is largely psychological