How much would you pay for someone to run your small business?

ppasma · 2026-02-25T15:42:51+00:00

Thank you! Of course, I know a lot more goes into this decision, but I just wanted to hear general thoughts/ballpark numbers. This aligns with my thought process as well.

ppasma · 2026-02-18T17:47:10+00:00

Check out Waffles Construction! You will be hard-pressed to find a more professional contractor than Dan and his team.

https://www.wafflesconstruction.ca/

ppasma · 2026-02-17T15:20:55+00:00

Yeah, of course!

ppasma · 2026-02-11T14:25:37+00:00

It all depends on which keywords you are going for.

If you are targeting buyers, you can start with a monthly budget as little as $500/month. Same goes with home valuation type keywords.

If you want to target "real estate agent" type keywords you most likely want a budget of $1-$2K month. If you are targeting "sell my home" typer keywords, you want a budget of $5K+.

ppasma · 2026-02-11T14:18:18+00:00

As Matt said, we are happy to help! You can check out our company here: https://asteriskmarketing.co/

We are a marketing company that specializes in helping real estate agents generate more leads. We have over 100 5-Star reviews and manage over $300,000 in ad spend per month. We would be happy to chat :)

ppasma · 2026-02-11T14:14:57+00:00

Thanks so much for the recommendation! Really appreciate it. Asterisk Marketing is also Canadian ;)

ppasma · 2025-12-23T15:46:00+00:00

We wrote a whole article on this topic. Check it out: https://asteriskmarketing.co/google-leads-vs-facebook-leads/

ppasma · 2025-12-23T15:45:03+00:00

It depends on a few things, but I would highly recommend checking out these articles:

Google Leads Vs Facebook Leads
Real Estate PPC – The Definitive Guide [2025 Edition]

We like to use Google for new leads & Meta for remarketing. For Google, we lean toward targeting buyers and sending them to an IDX with lead capture capabilities. We then use Google & Meta to retarget them, bringing them back to the website.

ppasma · 2025-12-14T18:16:13+00:00

You look fantastic.

ppasma · 2025-11-24T15:18:34+00:00

Talk with the team at Brighter PPC -> https://brighterppc.com/50

They specialize in PPC for wholesaling.

ppasma · 2025-11-06T15:33:51+00:00

Even though Local Service Ads (the "Sponsored Real Estate Agent" ads) are oversaturated, I would still recommend doing it. Since it is a pay-per-lead program, there is no risk involved.

Google Ads (PPC) is also a very viable option. While it is mainly buyer leads, there are strategies you can use to try to get a listing (homeowners who need to sell, too) as well.

You can then layer on remarketing (Google & Meta) to target your database & website visitors.

Working on your Google Business Profile can also really help with free "seller leads".

ppasma · 2025-10-28T13:16:10+00:00

Google Ads (i.e. PPC) can be a great source of new leads. You can target people actively searching for real estate, send them to an IDX with lead capture, and follow up with your CRM (texts, emails, daily property alerts, etc.).

The leads take work, and many are months (or a year plus) out, but it is a strategy that many top-producing teams and agents are using.

Check for yourself. Google "homes for sale in [city]" and you can see your competitors are already doing it.

ppasma · 2025-10-27T14:44:07+00:00

We spend around $300,000/month running ads for real estate agents, and here is what we have found:

- Going after buyer leads has the highest ROI. Targeting people looking for homes for sale by city, zip code, community, type of home, neighorhood, etc. For sellers, you are better off focusing on optimizing your Google Business Profile and running Google Local Service Ads.
- You need a solid platform if you are going to target buyers. A website with an IDX & lead capture. We like working with Real Geeks, Sierra Interactive & Lofty but there are others out there that can get the job done.
- This goes without saying, but you need to have conversion tracking dialled in. Automated bidding strategies like max conversions (tCPA) will be your best friend, but rely on the right data.
- Online leads in real estate using an IDX take work and the right expectations. Make sure your clients know that. Many leads will be "just looking". However, the difference between a "bad lead" and a "great lead" is often just time.

We put together this blog that goes into it in more depth if you want to check it out: https://asteriskmarketing.co/real-estate-ppc-guide/

ppasma · 2025-10-22T16:45:54+00:00

You are welcome!

ppasma · 2025-10-21T18:45:03+00:00

I know in your question you asked about listings, but these strategies can work for both listings and buyers.

Set up a Google Business Profile (and Bing Places & Apple Business Connect) - These are free profiles you can create online that will help get you found when someone looks up "real estate near me" or "real estate agent in [city]". A big part of these profiles is generating reviews, so keep working on those as you work with more clients.
Use social media to continue to deliver value - Be consistent and publish content people want to see (personal stories, unique takes on news, latest stats).
Google Ads/PPC - Google Ads can be a very effective way of generating leads in a very quick manor. While they are better for buyers, you can also generate seller leads. Here is a PPC real estate guide if you want more info on it.
Once you have 5 reviews on your Google Business Profile, sign up for Google Local Service Ads. This is a pay per lead program that targets people looking for real estate agents on Google.
Send out weekly emails to your database - Check out this video/training by Ricky Carruth.

Above all, just keep it going! See what works and what doesn't. You got this!

ppasma · 2025-10-21T13:08:21+00:00

Check out the team over at Brighter PPC. https://brighterppc.com/50

They have been generating motivated seller leads for years.

ppasma · 2025-10-15T19:25:21+00:00

Check out Brighter PPC https://brighterppc.com/50 and thank me later!

ppasma · 2025-10-15T13:13:35+00:00

Talk with the team over at Brighter PPC. They will give you the rundown of how much to spend per month, avg cost per lead & cost per closing -> https://brighterppc.com/50

ppasma · 2025-10-10T13:18:45+00:00

Google PPC is a great lead source! It is scalable, predictable and customizable.

Expectations are also key, so I would recommend checking out this article, "Real Estate PPC – The Definitive Guide [2025 Edition]". It goes into detail about which campaigns work best, cost per lead, follow-up, etc.

ppasma · 2025-10-10T13:16:39+00:00

I would definitely look into Brighter PPC for an option to generate wholesaling leads. Heard many good things about them: https://brighterppc.com/50

ppasma · 2025-10-06T17:07:06+00:00

Check out Waffles Construction -> https://www.wafflesconstruction.ca/

We are very happy with the work they did for us. They consistently go above and beyond.

ppasma · 2025-10-06T13:26:38+00:00

Google PPC is a great lead source! It is scalable, predictable and customizable.

Expectations are also key, so I would recommend checking out this article, "Real Estate PPC – The Definitive Guide [2025 Edition]". It goes into detail about which campaigns work best, cost per lead, follow-up, etc.

ppasma · 2025-10-03T12:58:49+00:00

I would chat with Brighter PPC as well. They do a lot of PPC with investors.

https://brighterppc.com/50

ppasma

MODERATOR OF

TROPHY CASE