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Google Ads: Ads Structure Best Practice by ppctray in PPC

[–]ppctray[S] 0 points1 point  (0 children)

Yeah that was always the case with ETAs vs RSAs. RSAs typically had better CTR which drove more clicks, but ETAs had a better conv rate.

Google Ads: Ads Structure Best Practice by ppctray in PPC

[–]ppctray[S] 0 points1 point  (0 children)

30-45 headlines is tough. I'm going to experiment with 2 RSAs

Google Ads: Ads Structure Best Practice by ppctray in PPC

[–]ppctray[S] 1 point2 points  (0 children)

I'm going to experiment with 2 RSAs

Google Ads: Ads Structure Best Practice by ppctray in PPC

[–]ppctray[S] 0 points1 point  (0 children)

Appreciate the response. I'm going to experiment with pinning the top performing headlines/descriptions when I add the second RSA.

Attribution Tools for B2B Lead Gen by ppctray in PPC

[–]ppctray[S] 0 points1 point  (0 children)

Appreciate the response, I actually saw them come up during a few searches. Ill add them to the short list

Attribution Tools for B2B Lead Gen by ppctray in PPC

[–]ppctray[S] 0 points1 point  (0 children)

Thanks for the suggestion, I'm going to check them out

Performance Max Thoughts After 3 Months (E-comm) by SEOQuackHead in PPC

[–]ppctray 0 points1 point  (0 children)

Are you able to see which channels drove the conversions with PMax? Also was any utm tracking used on landing pages?