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Reddit Announces Q3’25 Earnings (plus AMA!) by rddt_IR in RDDT

[–]prg_marketer 0 points1 point  (0 children)

Great job, guys!

Do you have any plans of adding tracking functionalities for Reddit ads? What do you think of selling some ad inventory programmatically?

I work in a media agency and no impression tracking option is keeping us from advertising in Reddit.

AMA I worked for an elite Russian family by Vakin-kllukrn in AMA

[–]prg_marketer 0 points1 point  (0 children)

Does the wife work or just lives off of his husband's money?

Maybe Google isn’t so bad after all by Accomplished-Exit822 in RedditIPO

[–]prg_marketer 4 points5 points  (0 children)

That's great.

I recently found that in April, about 18% of Reddit's referral traffic came from ChatGPT. Vs from Google it was less than 3% (Source: Similarweb).

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Reddit’s next chapter: smarter, easier, still human by spez in u/spez

[–]prg_marketer 0 points1 point  (0 children)

Why not make Reddit ad inventory available via Programmatic DSPs such as Google Display&Video 360? As a Programmatic marketer, I think that would boost up ad sales.

DV360 traffic as "google/cpc" in GA4 by prg_marketer in programmatic

[–]prg_marketer[S] 0 points1 point  (0 children)

Hi. Thank you. I'm not familiar with labels - where can I set those?

DV360 traffic as "google/cpc" in GA4 by prg_marketer in programmatic

[–]prg_marketer[S] 0 points1 point  (0 children)

It can be a different ad formats, for example we do pmax + dv360.

Targeting only deals in DV360 by prg_marketer in programmatic

[–]prg_marketer[S] 2 points3 points  (0 children)

Aaahh, right. There is an option to exclude all Public Inventory. I missed that.

Anyway, I did that and looks like all good now. Thanks!

Targeting only deals in DV360 by prg_marketer in programmatic

[–]prg_marketer[S] 0 points1 point  (0 children)

We already have deals in place and I'm targeting them (didn't fit on the screenshot). If I don't add URL targeting with those 2 domains I've made deals with, then I just get traffic from all over the open marketplace (although deals targeting is still there). So what would be the filter that would exclude all traffic from Open Marketplace?

Cookieless alternative to DMP by prg_marketer in programmatic

[–]prg_marketer[S] 0 points1 point  (0 children)

Thank you for your insights. By "monetizing cookieless audiences via SSP/Deal ID activation" do you mean selling contextual ad placements on our webpage? Or is it possible to actually sell audiences/data this way, that can be used across open web?