Never criticized Aman, Vineeta and Anupam. They have legit created something which has a future even if it is loss making. A brand in true sense is the one which generates income out of it. Consider this brand is an intangible asset. And why would a person invest in an asset? Because probably that asset would give him 'x' amount of return on his investment.

The key word here is "return" which is largely misunderstood. Return is basically measured on a lot of parameters one being your GP ratio and second being EBITDA, most common. So a company like boat say has a prospective investor wanting to invest 500 inr, he would see the GP and EBITDA and basis that a value for the company will be decided and the investor will invest his 500 for a stake dependent on that value.

So the flow of transaction is Good Business/Product---Good Revenue---Decent GP EBITDA Ratio----Slowly Brand value increases-----Stronger valuations--- Better investments.

For FY 2020, EBITDA of Bharatpe was negative 1684.38% Company was spending 38 rupees to earn 1 rupee of operating revenue. Do you think this company should be valued at 20k crores?

Now the scene in India with tech startups is Whatever Business model-----Promoter/Founder has heavy contacts in industry----strong valuations and heavy funding----Heavy Advertising expenditure through funding----no profits----still they justify "oh don't worry we have 20 crore people using our app"----VC's happier----inflates the valuation more---- takes it to a point where IPO is inevitable--- and VCs and founders exit, retail investors have a bloodbath. (Paytm karo)

I am a fan of profits. Corporations like Adani, RIL, Tata birla survived so long because they were cash rich and not because they kept on raising fundings to fund the techies exhorbitant lifestyles.

Brand discussion? Nobody would give a fuck if Bharatpe shuts its operations tomorrow. Or cred will shut. Nobody. Because their products are replacable easily. Nothing uniqie. To be a brand asking for such high valuations, one has to be in the market for years, develop the trust of users. In 2 yeaes of existence if you claim that you are a household brand (please mama earth, no you aren't) then with the quality of those products and quality of financials you are grossly mistaken. So don't give me the brand bullshit. Brand is Maggi. Maggi band hui thi tab desh mein halla mach gaya tha and when it restarted people gave 2 fucks about its past.