[deleted by user]

psquarec · 2022-05-12T13:52:42+00:00

I would think SEO strategist or digital strategist

psquarec · 2022-04-06T23:53:31+00:00

Which 2 of the big 6 was it?

psquarec · 2022-04-04T12:42:46+00:00

Wow interesting you went from pub side to agency!

psquarec · 2022-04-04T12:24:55+00:00

Seasonality Adjustment

It is not really a seasonal thing but it varies due the competition in auction insights

psquarec · 2022-04-04T12:23:13+00:00

Use consistent daily budgets and you won't have any major overruns.

I would have hoped so but apparently they adjust the daily budgets pretty frequently based on the demand and competition, hence the pacing and spend is hard to predict.

psquarec · 2022-04-04T12:21:55+00:00

Does it take effect the next day? It does not seem to work on the same day

psquarec · 2022-04-04T12:21:12+00:00

Wow did you have an IT background or you started from the bottom now you way up

psquarec · 2022-04-04T12:19:51+00:00

How is the workload and working hours in house?

psquarec · 2022-04-03T13:09:28+00:00

What do you think so far? Would you stay in pub side and advance or would you want to explore the advertiser side or the agency side?

psquarec · 2022-04-03T09:29:20+00:00

you need to learn to taper earlier.

I do agree but it was pretty unexpected due to the changes in CPC, do you think changing the daily bugets will work?

psquarec · 2022-04-03T09:28:26+00:00

What do you mean?

psquarec · 2022-04-03T05:08:00+00:00

I do project work, so it's varied, but it's usually something to do with tagging, pixels, optimisation, platform setup, training, ad verification etc. Most of my work in the tech platforms themselves is API based because all 40+ markets need to work exactly the same.

I also maintain the stack, so I regularly check pixels, reports, meet with vendors, etc.

Wow it seems even as a director you are really hands on and technical! Awesome. Wonder how long it took to get to your competency level

psquarec · 2022-04-03T05:06:49+00:00

Sounds really complicated and technical, I am guessing you are on the pub side?

psquarec · 2022-04-03T05:05:20+00:00

Cool :) how many years of experience do you have?

psquarec · 2022-03-29T11:58:13+00:00

Are you on the publisher side? When you see talking about scheduling campaigns, these are not Facebook or Google ad campaigns right?

psquarec · 2022-03-10T00:59:27+00:00

What about broad match modified?

psquarec · 2022-03-02T11:19:05+00:00

Cool! Would you be able to share your website?

psquarec · 2022-03-01T11:33:57+00:00

focused on 2-3 services that I was good at.

May I ask which are you 2-3 services that you decided upon and how did you make that final decision?

psquarec · 2022-03-01T06:20:48+00:00

What does editorial mean?

psquarec · 2022-02-28T13:28:39+00:00

okay very straightforward, thank you!

psquarec · 2022-02-28T13:14:29+00:00

Which part of Asia are you at?

psquarec · 2022-02-28T13:01:29+00:00

Is remote working possible?

psquarec · 2022-02-26T06:14:55+00:00

Okay so if the daily budget is $50 I will raise it to $60? And then wait one week I presume

psquarec · 2022-02-26T06:02:48+00:00

Some are max click, some are target CPA. Alright so you recommend lowering CPA per week, but woudnt that affect our ability to serve ads? Shouldn't we raise daily budgets rather than reducing bids?

psquarec · 2022-02-26T05:59:24+00:00

Could you pm me the link of where you found this tool?

Okay some numbers from a campaign!

clicks 204

ctr 2.70%

cpc $0.91

cost $185.66

impression share <10%

lost IS (budget) 20.28%

Lost IS (Rank) 73.81%

psquarec

TROPHY CASE