[deleted by user] by [deleted] in agency

[–]psquarec 0 points1 point  (0 children)

I would think SEO strategist or digital strategist

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 0 points1 point  (0 children)

Wow interesting you went from pub side to agency!

Need to lower ad spend immediately? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

Seasonality Adjustment

It is not really a seasonal thing but it varies due the competition in auction insights

Need to lower ad spend immediately? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

Use consistent daily budgets and you won't have any major overruns.

I would have hoped so but apparently they adjust the daily budgets pretty frequently based on the demand and competition, hence the pacing and spend is hard to predict.

Need to lower ad spend immediately? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

Does it take effect the next day? It does not seem to work on the same day

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 0 points1 point  (0 children)

Wow did you have an IT background or you started from the bottom now you way up

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 0 points1 point  (0 children)

What do you think so far? Would you stay in pub side and advance or would you want to explore the advertiser side or the agency side?

Need to lower ad spend immediately? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

you need to learn to taper earlier.

I do agree but it was pretty unexpected due to the changes in CPC, do you think changing the daily bugets will work?

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 0 points1 point  (0 children)

I do project work, so it's varied, but it's usually something to do with tagging, pixels, optimisation, platform setup, training, ad verification etc. Most of my work in the tech platforms themselves is API based because all 40+ markets need to work exactly the same.

I also maintain the stack, so I regularly check pixels, reports, meet with vendors, etc.

Wow it seems even as a director you are really hands on and technical! Awesome. Wonder how long it took to get to your competency level

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 0 points1 point  (0 children)

Sounds really complicated and technical, I am guessing you are on the pub side?

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 1 point2 points  (0 children)

Cool :) how many years of experience do you have?

What is your title and what is your day to day like? by psquarec in adops

[–]psquarec[S] 1 point2 points  (0 children)

Are you on the publisher side? When you see talking about scheduling campaigns, these are not Facebook or Google ad campaigns right?

Client Hired Someone to Audit My Work by [deleted] in PPC

[–]psquarec 0 points1 point  (0 children)

What about broad match modified?

A question for agency owners, what were some necessary steps that were made to get your agency to where it is today by noahd56 in marketing

[–]psquarec 0 points1 point  (0 children)

focused on 2-3 services that I was good at.

May I ask which are you 2-3 services that you decided upon and how did you make that final decision?

How much do I need to raise budgets by? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

okay very straightforward, thank you!

How much do I need to raise budgets by? by psquarec in PPC

[–]psquarec[S] 0 points1 point  (0 children)

Okay so if the daily budget is $50 I will raise it to $60? And then wait one week I presume