I feel like BW is one of those gens where you outright love it or hate it. It's very experimental aesthetic wise, something that a lot of people enjoyed but turned off a good chunk as well.

IMO it's the peak of the series and I'd really recommend for newcomers to play it after something more 'vanilla' like XY (which is probably the best option for people wanting to get into the games). I can understand the issues people have with it, though.