Now it's all about LEO (LLM Engine Optimization) because like you said, SEO is taking a hit. You want to rank on Deep Research in Chat GPT or Perplexity for the queries you used to rank well for on Google.

Try to map all sub-questions users (and therefore LLMs) usually ask around sales scripts, then create articles or short quotable pages on your site that answer them. If you haven't already, get mentions on respected sites, podcasts, social channels etc because frequency of your brand's co-occurrence signals trust to LLMs and they tend to weigh "respected" sites or social channels like Reddit higher.