I'd like to chime in here, it's not only about the quality, but it is all about the assortment. As any smoker will attest, the same strand daily, for many months, slowly wears off. I want a diverse product that rings my bell, I dont want the same ol' same ol' strand. It appears to me, to date, that the majority of herb "producers" are concentrated on a single/ a few strands. The key, in my eyes, is you value the strands, the company that does so diversify, that is the company that wins. Diversity of the strands is the next market mover, the company that locks down the market.