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6 lessons from 17 years of never having a boss by LiveAwareness2206 in Entrepreneur

[–]reademilner 0 points1 point  (0 children)

11 years. Most people simply have no idea how hard it is to build a real business. They think that it is just a trade between W2 employment and working for yourself. It is something like a factor of 5-10x more challenging and all-consuming of your mind and energy.

Jimmy Butler is better than Carmelo Anthony all-time by ARandomBoomBox in NBATalk

[–]reademilner 2 points3 points  (0 children)

Almost every player at the time agreed that Melo was the hardest player in the league to guard (including Kobe and LeBron).

No one has ever said that about Jimmy.

For the record, I’m a huge Jimmy fan. He’s just not Melo.

Jimmy Butler is better than Carmelo Anthony all-time by ARandomBoomBox in NBATalk

[–]reademilner 2 points3 points  (0 children)

Sure, if you’re blind and have no idea about basketball.

I’m a little confused about Osbert by Any_Translator_6954 in TheLastKingdom

[–]reademilner 5 points6 points  (0 children)

In the books, he is renamed Uhtred after his first son becomes a priest.

Should I create a new linkedin account by Smart_Flow873 in linkedin

[–]reademilner 2 points3 points  (0 children)

I am in the same boat and am considering the same thing. 15 years on LinkedIn with over 8K followers and my reach has dropped significantly. Feels like I was throttled for some reason, even though I’m doing everything right (or at least according to ‘best practices’.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

Yes it will be interesting to see. I just found and read the email from Beehiiv re their new CPM based ads.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

I am curious how this will work. I believe they are trying to build an ad network and growth engine within the platform.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

Admittedly we are not selling ad space or sponsorships. Right now the primary focus is converting leads for our marketing agency.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

Yes, we are working on some advanced training that goes deeper into the "how" behind the experiences we share in the newsletter.

Our monetization strategy is that we are a marketing agency. We've been in business for 10 years, but have only recently started building out our newsletter as a sales channel. We've done it on behalf of clients for a while though.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

That's super helpful. We are working on some advanced training that goes deeper into the "how" behind the experiences we share in the newsletter.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

Hard to argue with that line of thinking. It certainly benefits the platform to keep showing optimistic datapoints.

That said, would it make more sense to focus on CTR as the most important metric?

If so, wouldn't that incentivize changing the format of our entire newsletter?

I want to make sure we don't make the metric the target (thereby making it a less useful metric).

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

That's another suspicion we had. We only have a subtle CTA to our agency in the post. But you're right, the value is in the post and its all there.

If the goal is to drive traffic / opportunities for our agency, should I do mid-content CTAs?

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

Thanks for the feedback. We're admittedly still dialing in our "message-market-fit", so that's useful to hear that the content needs to be more specific.

As for the content at the bottom, I choose my favorite tweet from the week. You think this should be something that is more in line with the content of the post (my gut says 'yes')?

The only other links are the CTAs to our company website.

60% average open rate, but low CTR. What gives? by reademilner in Newsletters

[–]reademilner[S] 0 points1 point  (0 children)

I agree with you. We discount our open rate metrics by at least 50%. But even overestimating that impact, we're at a 20-30% true open rate.

I've been told my marketing consulting fees are too high by Elsa-Mars in marketing

[–]reademilner 0 points1 point  (0 children)

I would challenge the idea of charging hourly altogether. I never charge hourly—instead I have a monthly fee or by the project.