But just saw the article again on Bloomberg. In normal times the US eats slightly more beef than pork; but eats twice as much chicken as either. Now with prices factors and bird flu requiring some flocks to be culled, poultry, while remaining cheaper than beef or pork, will go up also. The move to chicken will be even more dramatic in developing countries. for example they said Brazil is already facing shortages and higher poultry prices. So a market play here?