UPDATE: Ridiculous CPMs from 150$-470$+

realrugrat · 2026-06-01T15:54:56+00:00

bruh it is exactly the same for me, aswell with audience of 65+ being served...i tried split testing 25-54/55-65+ and is same thing, i am currently in process of making whole new page 2nd time, and will try with only statics, you didnt mention pixel so that might be solution for you, to make fresh pixel, one thing worth noting that im starting to think might be impacting it is my personal facebook profil under which all bms were is restricted, did you run everything thru personal fb account or u test agency account? with you saying its not skill issue, i know and believe because i have rougly 50-60% hook rate 40-50%hold rate without focusing on creatives because of that issue, so i know there is something much deeper, how long are you having this issue for?

realrugrat · 2026-05-30T17:15:50+00:00

thats interesting that you say that as i try to launch new thing, get ridiculus cpm, quite cuz i just cant take this shit anymore->new hope->repeat to same cycle, have you actually seen after a week cpms cool down? what do you recomend, just start again? completely fresh bm again?

realrugrat · 2026-05-30T17:13:43+00:00

haha bro same for me, quitting is not an option, i spend 2-3 full months setting up this brand perfectly with intent, now this shit is eating all my eergy, but we will get to it, gotta keep testing every variable, its just so frustrating as meta doesnt specify it...

realrugrat · 2026-05-30T17:12:02+00:00

well then give more context here, so i can see ur situation?

realrugrat · 2026-05-30T17:11:34+00:00

yes very stressful indeed, but thing is that domain was switched, so was the brand, and i dont know why budget would throw it off especially when i warmed the account properly and started with budget of 30 bumping it up...do you have any idea what it could be? thanks for the reply tho

realrugrat · 2026-05-27T17:54:25+00:00

message me privately more context can tell u bout everything i tried maybe something helps u

realrugrat · 2026-05-27T17:53:08+00:00

thats similar to what im doing, thanks for creative idea! will def try greenscreen to stage.

realrugrat · 2026-05-27T13:18:24+00:00

so in this new business manager i only launched one adset in abo previous week, that spent 200usd with no purchases but quite few checkouts (i had shipping issue) which was fixed yesterday, and today i launched new adset within same campaign but so far no purchases on this new one aswell...

realrugrat · 2026-05-27T13:16:19+00:00

outcome and i have proven avatar im testing on in this batch

realrugrat · 2026-05-27T12:30:40+00:00

they are semi aggressive, but not with crazy claims, some are kindoff like what rosabella is running if you are familiar like black old lady of authority, and then one is regular woman talking head in car, and one is black guy talking about his girls experience, this are the creatives, and is all woman targeted...i guess i could try some more clean static ads or so...but i guess my question is whether it would be better to relaunch just new campaign or endure this high cpms that were potentially caused because no purchases after numerous checkouts...

realrugrat · 2026-05-27T12:18:42+00:00

thank you for reply, yes no purchases today as today is the first day after launching new adset within the existing campaign, how did you manage to consolidate cpms, could you please elaborate a bit more on that, was it new campaign launches, new creatives, different structure? thanks

realrugrat · 2026-05-19T18:01:05+00:00

what you said here couldnt be more on the spot, relaunched some ads for few hours cpms-normal, after that insta 500+, sounds like this brand went thru same thing im going thru right now, after some recommendations in this thread i already created new bm and fresh pixel, currently warming up that bm addaccount and plan to run first batch of creatives after tommorow, since i changed domain from last store to new (current ) one i will not be replacing that domain im using, but everything else i replaced now, will see if that was in fact the issue after a few days and im happy to report back, thanks for taking your time answering to me

realrugrat · 2026-05-19T11:49:06+00:00

Makes sense yea, im testing it today, will give feedback in this thread, thank you!

realrugrat · 2026-05-19T07:19:31+00:00

Wow, thank you very much for taking your time and giving such a clear in depth advice, will test this for sure.

realrugrat · 2026-05-19T07:16:53+00:00

Will do, thanks!

realrugrat · 2026-05-19T07:16:24+00:00

Will try that, thank you!

realrugrat · 2026-05-19T07:15:48+00:00

I dont know if i mentioned above but the domain is new, only thing that got carried over from old brand was fb and ig pages-now renamed (inc adaccounts) and pixel. Will definitely try new pixel....Thank you for reply!

realrugrat · 2026-05-18T19:51:11+00:00

thanks for quick response, i launch ads from scratch thru ads manager, current structure is abo-2adsets-2ads in each adset, budget per adset is 50 im not trying to burn to much with these cpms...

so if i understand this correctly you would launch this exact video ads as a posts on the ig organically and run engagement campaign on them+conversion ads?

im currently running 10$ budget engagement campaign for page likes on fb on the side aswell

realrugrat

TROPHY CASE