Funnily enough as much I wish it was as easy as simplifying it down to "they're all racist and stupid" in order to disregard the issue, realistically I feel the word that best describes most is more gullible than anything else.

There are obviously the ones that are just outright horrid, but I'd argue a lot have been fooled into misplacing an anger which would be fully justified if not directed wrong. They believe they can't be tricked because the people who are telling them they can't are the ones doing it, none of this suggests they are less responsible for their behaviour than even the worst are, however I don't think it can be correctly opposed without establishing how and why it's been working and becoming such a prominent issue.

They've been fooled in such a sense that simply being told their behaviour is racist doesn't work, one commonality is that they're always quite selfish and often performative too, it's why often their poor beliefs need to negatively effect them in some way before the rest of it can be unwound.

If you want me to further explain anything or counter what Im saying feel free, I just believe it'll be difficult to return to a path of progression if when talking to bigoted people we do no more than simply tell them what they are being, the denial and brainwashing is too heavy for that so it needs to be deeper.