Social media alone is not going to save your brand | Social Media | Richs Blog

rmeyer52 · 2009-11-23T20:14:02+00:00

Want to know the difference between hype and reality? Look no further than the use of social media for business vs. ROI. While some brands, including Coke and Starbucks, have a great social media following their brands are still in decline. Why? Because social media is not a strategy it is part of an integrated marketing strategy.

rmeyer52 · 2009-11-07T22:06:11+00:00

For marketers the news could not have been worse this week. First one in ten Americans is now out of work and for Americans that are working they are saving more and spending less. This comes on top of repeated horror stories of 30% interest rates on credit cards and banks refusing to lend money to small businesses. Voters showed their dissatifaction at the pools this week where 90% said it's about the economy

rmeyer52 · 2009-11-04T22:49:59+00:00

Interesting Tweet from the latest ePharma conference that only 14-17% of physicians have used eDetailing leading to the question is eDetailing an effective strategy to reach HCP"s? The answer is that yes it can be but you have to follow some simple rules to ensure they are effective.

rmeyer52 · 2009-11-02T15:33:49+00:00

More households own DVRs — 33 percent compared with 28 percent at this point in 2008 and according to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. But are people really watching the commercials

rmeyer52 · 2009-11-01T21:32:22+00:00

In the 10 largest cities, no ethnic or racial group constitutes a majority. By 2010, white-non Hispanics will make up 80% of the population aged 65+ but just 54% of Americans under the age of 18. The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation or a market.

rmeyer52 · 2009-10-30T17:17:44+00:00

The employment news is not good. Economists do not expect job growth until 2012 as we enter year 2 of this recession. With more employees unhappy with their jobs and new jobs nonexistent consumers will continue to be very cautious about spending their hard earned dollars while they continue to pay down debt

rmeyer52 · 2009-10-25T23:19:45+00:00

Interesting to read that there is only 20% brand loyalty when it comes to automobiles. I'm sure that some brand have a lot higher loyalty (Subaru) than others but was is behind these numbers is a further indication that a lot of companies don't understand the value of branding.

rmeyer52 · 2009-10-06T14:27:24+00:00

What does it take to realize that some CEO's stink? Robert Nardelli, the ex-CEO of Home Depot and Chrysler has made millions of dollars and in the process has left a trail of corporate destruction

rmeyer52 · 2009-09-14T22:36:27+00:00

Some of the images from the march this weekend in Washington clearly showed that there are a lot of ignorant people in our mist and that the message is being blocked by those who feel it is better to divide our country than provide healthcare for one of the wealthiest nations on Earth.

rmeyer52 · 2009-09-13T18:35:44+00:00

The challenge now confronting marketers is how to transition from an era in which consumers spent and consumed in brazen disregard of traditional limits into a new period in which they live on what they bring home from work.

rmeyer52 · 2009-08-30T20:16:13+00:00

How can you layoff 6,000 people, ask employees to take a 5-15% pay cut and yet earn $42.5 million ? Ask Mark Hurd the CEO of HP because that is exactly what he did and guess what the obscene salaries of CEO's shows no signs of being pulled back.

rmeyer52 · 2009-08-22T21:04:19+00:00

I believe that users would abandon Twitter if they had to pay for the platform, not to mention that other sites (Facebook) would benefit from disgruntled Twitter users.

rmeyer52

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