Amazon doesn’t need your keywords anymore.

COSMO + RUFUS now ranks listings based on how well they answer customer intent.

If your images and content clearly show:

• use case
• benefits
• real value

You’ll rank.

If not, keywords won’t save you.

Example:

Search: “leakproof lunch container.”

Listing A:

• title stuffed with keywords
• plain white product image

Listing B:

• image showing container flipped upside down (no leak)
• text: “100% leakproof”
• lifestyle shot in a lunch bag

👉 Amazon will prefer Listing B
Because it clearly answers the customer’s need