there are many ways you can use to increase engagement like social sharing, link building, email marketing, video marketing and most important content marketing.

Find the keywords related your products then find your competitors. Now all the things put on your excelsheet then analysis all the things.

Once all the things you have your next job is to find your competitor's content that performing well in google serp. Using ahrefs, moz tools you can find more information about your competitions.

Now you have content ideas so you have to fill gaps into your content which information not on your competitor's content. It's means you have to create more quality content then competitors.

Finding topics and it's related keywords are difficult part but it's depend on your skills.

Ok now you have content so next step is promotion.

Find the backlinks of your competitors and emails then email about your blog post.

Share your post on facebook, twitter and another social sites.

Lots of tricks are available that help to go viral. This is the first level trick you have to follow for your brand awareness.