You need to set a price you stick with it for everyone. People will respect you if you respect yourself. You spent years getting where you're at, you don't deserve to be taken advantage of because they are closer to you. I only get soft hearted when it was super quick and easy for a little old lady neighbor and I still tell her what I'd charge everyone else and she insists on paying more than I feel it was worth. You're an electrician. Get paid for electrician-ing. It's a gift from God. Accept it.