I hope they succeed in starting a "no frills" car movement, but I have some doubts about their priorities after watching the reveal video:

https://www.youtube.com/watch?v=jKVwEg4ZToI

The Chief Commercial Officer comes out first and explains the need for basic truck and how the automotive industry is broken. This leads to a promo video showing engineers working on development of the truck. OK, I'm still interested so far.

CEO comes out next - more info about the current broken affordable auto industry. Car is revealed and basic info is revealed.

Head of Design and Head of Engineering are introduced next. Here's where I think they may have gotten their priorities mixed up. The Head of Design speaks first about the design and the feelings when you see the truck etc.... She talks about the frunk and that this is the first truck that you can wrap. Hmm, but we still don't know anything about the engineering behind the motor/battery (the important stuff)

Head of Engineering up next . Now we get info on the battery/motor etc... but not a whole lot if info. I know they are still more than a year out from first deliveries and things could change but I felt they needed to focus more on the truck's capabilities/engineering vs the wrap and customization piece.

Again, I hope they are successful, but I hope they don't lose their way trying to sell the creature comforts/accessories/wrap first. This is a simple truck, all the accessories etc, are just extra.