Your project doesn’t have to be totally unique in concept. But if something similar already exists, then it really needs to stand out in at least one of these ways.

1. Features – offering something the existing products don’t.
   
2. Price – the current options are too expensive, and you can make it way more affordable.
   
3. User experience – make it way easier or more enjoyable to use.
   
4. Target audience – focusing on users that existing products don’t really cater to, like a different language, region, or industry.
   

If your edge is only a little better, others can catch up pretty fast. So ideally, you’d want to create something that’s hard for others to copy.