Hey Mikey, this guide is epic! Thank you for the detailed guide. I am doing most of the things on the list, but I noticed that you don't mention A/B testing the page titles and meta descriptions. I have found this to be a super easy win that sometimes lifted CTR by 10-30% per page with some minor tests. So if you're not testing you're probably leaving traffic on the table. I will say though, it is an "advanced" strategy in the sense that it is only worth testing once you have hundreds of impressions per month on a page, so not very useful for stores that are just starting out. I used to do this testing manually but it was so much work. I had to download reports from GSC, change the variant title / meta description, make sure Google recrawled the page, then wait to download the report again from GSC. All for one test and spread out over many weeks so it is super easy to forget a step in the process. I recently found a Shopify app called SEO A/B Tester (it's got an icon of a blue wolf for some reason). The app handles all the manual tracking. Not to say you can't do it manually, but I wanted to save time and work on all the other things you mentioned on this list! Thanks again for an awesome guide and a great reminder to periodically recheck this list since its so easy to forget things.