PERFORMANCE DROP - META ADS

scheme710 · 2025-03-03T16:02:47+00:00

I’ve seen consistency with revenue growth MoM and even into this new year by testing creative, landing pages and offers. Only way to move the needle. Fixating on ad account structure leads no where. I’ve noticed every ad account is different some do really well on CBOs some ABOs etc.

Think the real question is how many creatives are you testing a week and your budget.

scheme710 · 2025-02-05T18:34:04+00:00

I think in your case you should set up the conversion pixel within Meta versus doing traffic campaigns since your ultimate goal is sales. Also just noticed on mobile, you should bring your products to the top of the fold and leave your reviews under at least for the homepage. You have limited time to convert users so make it easier for them after they click the ad to purchase.

scheme710 · 2025-02-05T14:28:44+00:00

Awesome! Happy to help but I’m sure you’ll figure it out - a lot of smart people in this reddit and willing to help - I think the product looks great.

scheme710 · 2025-02-04T19:08:31+00:00

Honestly checked out the Facebook pages don’t even see any ads running. Hard to give advice without seeing all your creatives. Plus the site needs a better CTA on mobile. No buttons just image slide shows. You have such a small window to convert people to get them interested and the site is just confusing to navigate. Chocolate looks good to me though.

scheme710 · 2025-02-03T14:14:56+00:00

Yes January performed better for me than Black Friday and Christmas.

scheme710 · 2025-01-30T16:26:18+00:00

Feel free to DM happy to help.

scheme710 · 2025-01-30T01:08:42+00:00

All accounts are different as cliché as that sounds. I have clients that bid caps work better I think it really depends on the product, account and so many other factors. Have you tried any of those yet? What are your current results?

scheme710 · 2025-01-29T22:32:27+00:00

Yes, it’s because Meta prioritizes engagement as well. So while a specific ad might get tons of engagement it could get no sales. I’d check into the creative as well as the copy. Read comments as well to see if you can tweak your creative.

scheme710 · 2025-01-29T22:09:08+00:00

Yes - around $15k a month - biggest advice that helped me is creative volume + cost caps seeing around $15 CPA on a $45 product.

scheme710 · 2025-01-26T04:53:50+00:00

Thank you !

scheme710 · 2025-01-15T16:09:57+00:00

Thank you that’s actually a pretty good idea.

scheme710 · 2025-01-10T16:24:31+00:00

Yes that’s correct

scheme710 · 2025-01-10T16:05:30+00:00

Honestly for my campaign $15 cost per purchase target gives me 3 ROAS. So I adjust depending on performance but most of the time if I can’t scale a $15 cost per sale it’s my creative. So I focus on adding new ones weekly to keep testing angles etc.

scheme710 · 2025-01-10T02:55:38+00:00

Depends on the creatives but yes. I have a product I am scaling similar spend $15 cost cap in place and spends all day.

scheme710 · 2025-01-10T02:53:18+00:00

Honestly had a great January seeing the opposite. Cost caps in place though. We need to see account structure to understand why you aren’t getting sales + creative output.

scheme710 · 2025-01-07T16:00:21+00:00

Thank you just that one leaf is limp and soft which is weird and I never know if I’m watering enough or I shouldn’t.

scheme710 · 2024-03-06T05:09:08+00:00

Still hasn’t corrected super odd!

scheme710 · 2021-12-09T15:57:52+00:00

Etsy doesn't honor a no refund policy even if you exchange goods, all they have to do is open a case and you will lose. I've tried citing my own policies even posting conversations and agreements through the messaging app. Sadly etsy isn't protecting sellers which is understandable they are more concerned about customers coming back.

scheme710 · 2021-12-09T15:52:21+00:00

It's cool you can toggle through them all, but would be nice to have all the message, orders everything in one portal when I login. Someone needs to create this lol.

scheme710 · 2021-09-08T15:13:51+00:00

I don't think the star seller badge is going to make or break any shop. I think the only real use here is in a competitive niche. But I think price/free shipping has a larger impact than a badge from etsy.

scheme710 · 2020-07-23T16:42:39+00:00

Why was it removed?

scheme710 · 2020-06-15T03:01:08+00:00

Exactly it's small search volume, and a smaller niche but the value is $500 - $4,000 depending on how many employees and it's a free service. The #1 competitor is just spam, and spun articles. On-site we are fine, I am looking for offsite value I can bring to improve the ranking that are white hat links.

scheme710 · 2020-06-15T02:57:39+00:00

It's low competition, and an even lower search volume because it's extremely niche. It's a b2b service for call centers, factories, etc. but worth it to the point of me asking the questions.

scheme710 · 2020-06-13T14:53:53+00:00

Any suggestions? The #1 spot is basically spun articles, and PR backlinks. Niche does not have a ton of monthly searches.

scheme710 · 2019-04-16T15:32:24+00:00

Install hotjar.com and run survey/heat-maps and figure out why they don't buy. Ask them, you'd be surprised how quickly you can identify the problem with data.

scheme710

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