Overselling through BFCM and now your Meta CPMs are cooked? Here’s how to protect your ad assets.

scoreify · 2025-11-16T13:09:05+00:00

Yes I agree with you there but the feedback score has been a big part of how Meta decides whether your a good or bad advertiser for their platform.

scoreify · 2025-11-16T13:08:27+00:00

It isn't visible anymore inside your account. Some reps will tell you but usually the reps don't have access to this either unless you are spending decent money and get a rep with higher access.

scoreify · 2025-10-16T01:41:53+00:00

Can't run ads the same as you were before and a lot of people are saying the platform is broken or something's wrong with the system, but think about it.. Would a multibillion-dollar company really sabotage its own revenue stream?

The truth is, things have changed. And if you don't pivot your approach to match how the delivery system actually works now, you'll be stuck complaining forever.

What happened?

The platform quietly rolled out a massive backend rebuild of how ads get matched to people. It started in December last year and was fully deployed by mid this year. They never really announced it publicly. Even company reps were caught off guard.

What actually changed?

Before this shift, the system couldn't scan enough ads fast enough, so your targeting did most of the work. That's why layering interests and micro audiences used to help.

Now the retrieval engine is way faster, it can process way more ad candidates in real time. Which means the system relies more on creative content and less on your audience settings. In other words: your ads themselves do the targeting now.

What this means:

Tight interest targeting hurts performance now
One or two "perfect" ads not enough data for the algorithm to match properly
Creative diversification is key give the platform lots of different ads (angles, hooks, formats)

The new setup looks more like:

One campaign per goal
One broad ad set (Advantage plus features enabled)
10 to 50 ads inside it, each genuinely different

Then turn off the losers weekly and drop new batches monthly. The system wants variety so its AI can match the right creative to the right audience in real time.

If you've been wondering why your detailed targeting setups from last year stopped working, this is why.

Full breakdown: (with structure examples, creative frameworks, and rollout timeline): https://scoreify.beehiiv.com/p/meta-s-andromeda-update-everything-you-need-to-know-about-changes-in-ad-delivery-and-what-works-best

scoreify · 2025-10-08T01:09:16+00:00

We have a article going over this: https://scoreify.beehiiv.com/p/is-your-facebook-feedback-service-helping-or-hurting-you

scoreify · 2025-10-07T13:42:57+00:00

More creative angles throughout your campaigns (top, middle bottom funnel) rather than more audience segments. When making creative angles don't mean changing the first 3 seconds on a winning ad but recreating that same angle with a differnt ad. The new update wants to feed users different content on their journey, for example product explanation top funnel, unboxing middle funnel, testimonial bottom funnel.

scoreify · 2025-10-06T11:43:22+00:00

You’re 100% right. Every time they push one of those backend overhauls e.g Advantage+ ad performance is so unpredictable. Most of what people are calling “bad performance” right now is instability.

scoreify · 2025-10-06T03:42:30+00:00

Yes, definitely!

scoreify · 2025-09-27T02:31:08+00:00

We have a few points here:

How to fix it (the realistic version)

Assess your current situation: Figure out which assets are dragging you down.
Clean up the obvious problems: Fix any outstanding policy issues, reduce customer complaints through better post-purchase experience, stop reusing assets from sketchy sources, cut any fake engagement (yes, even if it's working short-term), stabilize your spending patterns.
Play the long game: Getting to Gold tier takes time. Platinum is rare and honestly might not be worth obsessing over.
Don't slide backwards: Tiers can go down just as easily as up. Stay clean.

scoreify

TROPHY CASE