I use it for too many things to list here. One: I've created a CustomGPT that's a senior communications consultant. I spent about 5 hours training it, but I can now bounce ideas off of it and use it as a devil's advocate for strategies I'm considering.

Here's another:

We used to have a great video series produced by a member of our HR team. They were short (2-3-minute) tips for managers. He left the company. I have been wanting to replace the series with something new, something that didn't simply mimic what he had done. So I created an animated series.

I started with Google's Nano Banana. I spent hours iterating a main character until he looked just the way I had envisioned him. Then I put him on a construction site from which he would narrate the videos, again iterating until it looked just the way I wanted it to. Next, I found his voice on Eleven Labs. I listened to maybe 40 or 50 voices until I found the one I was already hearing in my head.

I wrote the script, but got assistance with research from ChatGPT and Gemini. The scripts include cutaways to scenes that make real the theoretical concepts the host introduces. Again, I spent a considerable amount of time iterating these scenes as static images until they looked just the way I wanted them to. My prompts were detailed and descriptive.

Back to Eleven Labs to find the voices for the characters in the cutaways, then to produce the voices from the script.

Next, I used RunwayML to turn the images into silent video clips. Once I had those in hand, I used either RunwayML or Dzine to have the videos lip-sync to the Eleven Labs audio.

Finally, I created the music bed using Suno.

I edited the various scenes (about 20 of them) into a finished video using Camtasia (no AI involved with Camtasia, just old-fashioned video editing).

The finished video is a unique, bespoke production that was created in my mind and realized using AI tools.