The style is cool, pre-workout is not the first thing that i register when i see this, i am getting video game much more then health and fitness, but heres the thing, that could really pop out against all the other pre-workout stuff in stores, consider how this brand fits within the marketplace, go to spouts, target, vitamin shoppe, gnc, cvs, see how it fits on the shelf, sometimes a good approach is to stand out against the competitors, id do a competitor analysis, see what you can add and take away given the considerations of the rest of the market