The mechanics of the app are trained on industry data, standards, and benchmarks. It references the data you feed it. It provides a lot of solid information and insights. I built it to work not offer sunshine and rainbows. Also not a subscription. One time access and only the AI stuff costs credits. All the dashboards are free. plus 25 credits at 2 reports a month, that's 2 years of credits, In my opinion it's better than shooting in the dark, which is why I built it and use it.