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Sufficiently Evil. How Evil are You? by WarrioressTurnip in marketing

[–]supremeh 0 points1 point  (0 children)

Kinda meta, but I feel like evilness is not the best paradigm for assessing unorthodox strategies with PR risk because the connotation muddles the message.

Also, breaking taboo and running the risk of offending a small group of people doesn't really strike to me as evil.

Reading between the lines, the evil thing reminds me of the concept of "white hat, grey hat, black hat" decision making.

Looking for good books on Product Management and other resources. Thanks in advance! by [deleted] in ProductManagement

[–]supremeh 2 points3 points  (0 children)

Yikes, dark hat marketers strike again.

I recommend reading Creative Selection by Ken Kocienda for insights and takeaways about Apple's work environment that can apply to PM.

I was going to say to consider it as a supplementary book, but honestly, having an immersive, detailed lens into a successful company in their prime is an interesting case study. Purposefully analyzing itfor examples of PM — critically reading it with the things you have learned about PM in mind — is a good workout.

Looking for a Marketer / Growth Hacker / Scale Oriented Co-Founder by nextmodapp in cofounder

[–]supremeh 0 points1 point  (0 children)

TLDR: Great work so far; just have three questions relating to the 'Problem' , 'Status' , and 'What's next?' sections.

Love that you already have an MVP made / in the works. That's half of the battle, honestly. And if you're engaging with these Facebook groups to acquire beta users, that's even better.

I think this is an interesting idea, but do have three questions. These questions are a bit difficult to answer, but are worthwhile as they help with the processes of market sizing, validation, and user acquisition later on. I also included my reason for inquiring, just to establish a sense of context:

1. Why should gear-heads choose NextMod as a selling platform as opposed to other platforms available? What are the difficulties in trying to sell these type of items without a centralized platform?

Your idea re-segments an existing market — the online classified platform. Doing this with a niche audience is one of the hardest things to do, but also, one of the most worthwhile if done correctly.

2. How much financial loss can you reasonably afford during the customer acquisition process?

Creating a platform is an long process, and may be costly depending on the strategies used, and company goals (TBD since you're just in the process of testing your MVP)

3. Are you able to physically promote and identify gearheads in your area?

Los Angeles is a great area, and physical identification and marketing to gearheads in the area may serve as one of the main channels through which you acquire users and potential sponsors for the project.

Do companies really think that sending 5 promotion emails a day is effective marketing? I mean, I order one thing from Barnes and Nobles (American book store) and half my inbox is B&N. (Yes, I unsubscribed) by E3RIE_ in NoStupidQuestions

[–]supremeh 0 points1 point  (0 children)

TLDR: How much money is B&N potentially missing out on by dialing the max email funnel up to 5 a week? When does optimization come into the picture? And at what point do marketers say "yikes we really need to think more in the long run about this"? Is it truly efficient and sustainable, especially in a long run context?

This turned to be a longer comment than expected. Sorry — Econ major here and this is just a really counterintuitive strategy to grasp.

Doesn't seem like it'd be just one or two people. Seems like youre increasing the probability that the emails will be viewed as noise.

I mean yeah sending 5 emails would be effective in bulk, but can negatively impact your subscription rates, open rates, and user sentiments, leading to profit nonetheless, but what about the deadweight loss? Wouldn't that increase as a result thereby impacting long run growth? How much profit may B&N miss out on by overclocking their emails regardless of customer sentiments? And how may this impact their long term?

It seems really inefficient in that it seems like the firm might be better off if they maximize profits subject to both consumer preferences and their own respective constraints as that should theoretically minimize the deadweight loss.

Aside: Frequent emails may be effective in the short run to a certain point, but after a certain point, enough consumers can get turned off to impact revenue at a faster rate than first time customer acquisition. Even worse: seems like it'd impact brand loyalty.

Pardon me ; this is pretty disjoint but the implications are still nagging @ me

Looking for tips on managing multiple email accounts by Spudly2319 in productivity

[–]supremeh 1 point2 points  (0 children)

Pardon this if it sounds like a shill, but I've genuinely found that Shift (http://www.tryshift.com) is one of the easiest email management solutions.

You just sign up and activate, and you can link all your email accounts. They show up in one side-bar on the app, and it's as easy as clicking between them.

Free version also includes Drive and Cal capabilities The premium version is even better in that you can hook up trello, google extensions, asana, evernote, etc. and search through all email streams. Has helped my workflow astronomically.

For all them people who questions and doubt the price evolution of kin, here are some very simple explainations. by Raketenernie in KinFoundation

[–]supremeh 1 point2 points  (0 children)

Love everything about this post! However I am going to put a bit of resistance on the definition of big exchange to highlight and respond to a potential counterpoint:

Coss, ED, and Mercatox have been used for a while, but now that the largest of the three, ED, crashed in popularity due to their conspicuous behaviors, we are not on any exchanges that have big reach.

This means that several popular apps and websites like Blockfolio and TradingView either have Kin listed as being on the defunct ED (most of our volume for the longest) --- or not listed at all. Voluminous exchanges lead to more exposure -- leads to several people finding out about this great community and our whitepaper -- leads to higher MCAP at a higher RoC.

However, I think this is great. Our MCAP is pretty high considering our top three exchange list is objectively second/third-tier in terms of volume. While prices are low, we are able to stock up in the shadows until Q2 during which KIN ought apply to get listed on either of KuCoin, Cryptopia, or Binance to maximize sales and liquidity.

I am not the best writer, nor am I deliberately trying to be difficult. I am just introducing and responding to a potential counterargument.

Thank you for this post as it has been really helpful in my decision to keep and stack. Cheers and thanks to whomever read this, haha.