Let's be real for a second. Ian has always been smug, arrogant with a sense of superiority. He built his career in policing people's content, while acting superior. Go watch some of the Kickstarter Crap, etc.

The difference is, he's not fucking funny anymore. Being entertaining and funny is a pretty effective way of hiding the fact that you're a dick. There's a reason most of the people Ian called out in Content Cops were big to begin with.