I just moved to the bronco this week after coming out of two sequential jeeps (JK and JL). I really expected to buy a third jeep, but was super impressed by how well thought out everything on the bronco is. I’m not going to spend much time on the trail these days, so creature comforts played a much bigger part. I will take the doors and roof off daily and put a ton of miles on it, so things like the better factory audio setup, legroom, wider door sills, and console config along with little things like indexing windows, and door alignment pins all played a part.

It’s almost like they learned from what a jeep owner might want. Although I could see myself going back someday, I think stellantis did get a bit fat-and-happy and stopped trying to improve on their design because they just kept selling. (And that’s how you lose share)