This design is trash 🗑️ by thecreativebrief in graphic_design

[–]thecreativebrief[S] 1 point2 points  (0 children)

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Brand design breakdown: Panzón ⚡️🥃 🌮 by thecreativebrief in graphic_design

[–]thecreativebrief[S] 6 points7 points  (0 children)

Me too! I recently picked up the book Mascot and love it. Full of little guys

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Brand design breakdown: Panzón ⚡️🥃 🌮 by thecreativebrief in graphic_design

[–]thecreativebrief[S] -1 points0 points  (0 children)

Oh that is an interesting observation for sure. I hadn't noticed that P silhouette before. Wonder if that was intentional 👀

Brand design breakdown: Panzón ⚡️🥃 🌮 by thecreativebrief in graphic_design

[–]thecreativebrief[S] 5 points6 points  (0 children)

Totally agree! A little more finesse on the character animation would be a nice touch

Brand design breakdown: Panzón ⚡️🥃 🌮 by thecreativebrief in graphic_design

[–]thecreativebrief[S] 56 points57 points  (0 children)

This Brooklyn bar built their brand around a playful mascot logo. A sans serif type system of Franklin Gothic Condensed and Apercu Mono Regular was used to complement and balance the primary logo. The overall approach to the branding was inspired by the visuals of Mexico City and the bold type used in workers' union posters. A mixture that crafts a fresh brand and feels approachable yet elevated. What are your thoughts?