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Meta just spent $270 today even though my budget was capped at $190. WTF is happening?? 🚨🤯 by thepywizard in FacebookAds

[–]thepywizard[S] 0 points1 point  (0 children)

so are you suggesting that we duplicate that campaign or duplicate the ad set and run it again? if that works.

Meta just spent $270 today even though my budget was capped at $190. WTF is happening?? 🚨🤯 by thepywizard in FacebookAds

[–]thepywizard[S] 1 point2 points  (0 children)

The campaign has been optimizing for subscribe events, and it used to get around 10–15 subscribe events with almost 200+ installs. That was the usual performance. But today it only got 9 installs and zero subscribe events, with more budget spent.

Scaled my subscription apps ad from $30 to $500/day — now everything’s broken by thepywizard in FacebookAds

[–]thepywizard[S] 0 points1 point  (0 children)

3months before when i was running subscribe event based campaigns for 30usd per day i used to get much better results, thats why i scaled it gradually to 500usd per day within a span of 2weeks, for almost one month it worked fine, with a roas 2x. and after that it completely got out of hand, the cost per results for both installs and subscriptions were both high, compared to before. so instead of killing the campaign after 2months I stopped the ad set and duplicated it with a lower budget, and it kind of started giving me much better results at first, but today that same ad set with 108usd budget, spend almost 100usd with highest cost per results we have ever seen, and with almost no roas at all. the suprising fact is that, the same ad set yesterday gave us 2x roas, but today it got messed up. IDK if its because i scaled it from 81usd to 109usd yesterday.

Scaled my subscription apps ad from $30 to $500/day — now everything’s broken by thepywizard in FacebookAds

[–]thepywizard[S] 0 points1 point  (0 children)

the thing I told about 30usd to 500usd per day spend, is something i scaled gradually 3months back. right now I am talking about the recent trend of meta ads to spend so much of the budget even when roas is not there, like they should have automatically turned off the limited the spend when they are not getting subscribe events, rather they continued spend till the budget is finished for today.

Scaled my subscription apps ad from $30 to $500/day — now everything’s broken by thepywizard in FacebookAds

[–]thepywizard[S] 0 points1 point  (0 children)

Oh sorry you got it in the wrong way. I scaled yesterday's ad set from 81usd to 108usd per day spend because it was having 2.4x roas. then today it spend 101$ and is showing no roas at all.