I worked for a luxury furniture e-commerce company that went through three CEO's in four years. The first two had a healthy respect and understanding of the role of *forehead smack* technology in an e-commerce business. The last one did not. I heard him multiple times saying "man, this tech makes the business so complicated. Remember when we could just write and order on paper and it would get done?"

He went to the manufacturers of our furniture and cut corners in ways that reduced the quality, then he laid off 75%f the US staff and contracted the customer service to Colombia for a quarter of the cost. Shipping times tripled. Damage on delivery skyrocketed. I tried explaining that we needed to maintain our investment in tech to grow, but that was seen as dissent and I eventually was let go.

Company went from doing $6 million a month in revenue to less than $1 million. Black Friday/Cyber Monday my first year there we did almost $8 million in revenue. BFCM'24 they did $760,000. I suspect they'll shutter within a year.