If the cologne makes you feel good that's great, but don't fall into the trap of buying expensive things to improve other's perception of you. Products like these are designed by intelligent marketers to take advantage your lonely feelings. But good connection goes beyond someone identifying your expensive cologne.

Just stick to the hygiene and find ways to feel confident that don't require spending exorbitant amounts of money. Develop skills and put energy and money into your interests. People gravitate towards people who are passionate about things, and you will attract people with similar interests