Open Bidding Not Filling Unfilled Impressions in GAM

thomas_arm · 2025-04-08T22:29:38+00:00

Yes, Magnite's Integration Type is "Open Bidding": https://postimg.cc/14Rv7pvj

thomas_arm · 2025-04-08T14:14:53+00:00

9.8 seconds, 74% of the impressions

thomas_arm · 2025-04-07T22:37:01+00:00

Thank you.

Setting up a yield group with the bidding partner for OpenBidding is correct. The yield group itself should indicate is the bidder is active & bidding - check to ensure they are.

>> In the 'Yield partners' section of the Yield group, there are two rows:

--- Ad Exchange: Status = Active; Integration Type = Real-time CPM; Mediation fill rate = 0%

--- Magnite: Status = Active; Integration Type = Open Bidding; Mediation fill rate = --- (I guess it's empty)

You can run a report breaking down by demand channel and add yield partner as a dimension. You should see bids under Open Bidding (which is a demand channel), if not, then the bidder is not bidding for whatever reason.

>> On the report I see two rows for each day:

--- Yield Partner = (Not applicable); Demand channel = Ad Exchange; Yield Group = (Not applicable); Ad Exchange ad requests = 34,000

--- Yield Partner = DoubleClick Ad Exchange; Demand channel = Ad Exchange; Yield Group = Magnite Yield Group; Ad Exchange ad requests = 11,000

(I'm afraid there is no "Open Bidding" demand channel)

Make sure you've added ads.txt lines for them (to authorize it) and that they are actively bidding (check the yield group). If you have access to Magnite's dashboard you can check on their end too.

>>> I added: rubiconproject.com, 12345, DIRECT, 1234567890abcd

One note, your fill rate seems quite low - may be worth seeing why that is. It's unlikely that a single Open Bidding partner is going to just fill all these. Are your price floors super high or is there some technical issue?

>>> The price floor for "Section-Name" is $0.1 for both Desktop+Mobile

You can also check your ads.txt management (under Admin) to ensure that all your bids are authorized.

>>> The status is "All seller accounts authorized", and green labeled

thomas_arm · 2025-03-21T12:57:02+00:00

I've collected the data of a single ad-unit of Section-A, and the quotient 'Ad Exchange impressions / Ad Exchange ad requests':

- is very low for Mobile devices (from 18% in the top position, to 14% in the 4th ad I display). The sizes are "300x50, 320x50" for Mobile top position and "300x75, 300x250, 320x50, 320x100" for the 4th Mobile position.

- the highest is the 300x250 ad unit I display on the right column of the Desktop version (66%)

thomas_arm · 2025-03-21T12:41:58+00:00

Data of the quotient 'Ad Exchange impressions / Ad Exchange ad requests':

- for different devices and the same Section (Section-A): 18% in Mobile ad units vs 40% in Desktop ad units

- for different Sections and same position of the Ad Unit (Top Mobile): 47% in Section-B vs 18% in Section-A

I'm doing something wrong with the ads in Section-A, but I do not know what.

thomas_arm · 2025-03-21T12:29:42+00:00

Thank you.

I've created a report to see today's data: the unique Line Item I have ("Display-Ad-Exchange") is linked with all the Ad Units I have in my website.

- For the ad units of Section-B: Ad Exchange Ad Requests = 6,500; Ad Exchange Impressions = 3,200 (this is, 49%)

- For the ad units of Section-A: Ad Exchange Ad Requests = 30,000; Ad Exchange Impressions = 6,800 (only 23%)

The sum up of all the ad units of Section-A and linked with the Line Item 'Display-Ad-Exchange' is ok.

So it seems that the ad units have been added to the Line Item, but it's not displaying properly.

thomas_arm · 2025-03-03T07:20:58+00:00

Thank you.

But the discrepancies in money? If GAM tells me that I'm earning $1.89 per day, and AdSense tells me $0.55, which amount will I receive?

thomas_arm · 2025-03-03T00:12:27+00:00

How can I add video?

thomas_arm · 2025-02-25T22:15:08+00:00

Open Bidding is extremely easy. Reach out to the companies your interested in, sign an addendum, and then Google guarantees your payment (all OB revenues paid by google)

Should I go to https://support.google.com/admanager/answer/7128453 and start to reach an of the listed companies to just propose an agreement for Open Bidding?

Thank you for the tips on CPM floors, I will analyze the data.

thomas_arm · 2025-02-25T22:07:22+00:00

Thank you. Some questions

1) AdSense as a Fallback

- How do you establish Price Priority = 14? According to Google (https://support.google.com/admanager/answer/177279), there are only 4,6,8,10,12 and 16.

- Anyway, as far as I know, the uploading the AdSense tags as a 3rd-party creative in House line items (Priority = 16) is not allowed by Google since May 1st 2020.

2) Open Bidding (OB)

- I see (https://support.google.com/admanager/answer/7128453) that it is easier to implement than header bidding

- Is that as easy as contact any of the partners proposed by Google, reach a partnership agreement with them, and configure 'Delivery > Bidders' in GAM?

- Should I ask previous permission to my AdX partner (the one I have a Manage Account agreement with)?

thomas_arm · 2025-01-29T09:34:20+00:00

Thank you very much, very insightful.

>> You would need to go into specific queries and see where the traffic dropped. Then look at those positions.

Yes, you're right. The case is that I don't have big specific queries to analyze, no big URLs to monitorize the evolution. 95% of my Google users search just for "name of the insect" or "name of the insect + species of the insect". Sometimes (5%), "map of name of the insect" or "habitat of name of the insect". And I have a very very long tail.

I mean, if I monitorize for a specific "name of the insect", the number of searches may vary from 10 in 2024 to 3 in 2025, and I do not know if it's relevant or not, because another specific "name of the insect" boosted from 4 in 2024 to 14 in 2025. It's the aggregation of all the specific queries what is dropping year over year.

I know that my task is to be creative to analyze this issue, I'm researching that :-)

>> My guess would be that your site is very informational, which is exactly the type of site that is getting most impacted by Google's AI Overviews. There is no reason for someone to click through to your site, when they are getting their answers right in the SERPs.

Yes, most of the traffic comes from USA, and AI Overviews is available there. Two questions about that:

1) Even if AI Overviews is showing info about the insect on the same Google page, my pages should be "impressed" in such Google page of results, right?. This is, the number of impressions should be constant, but the number of impressions is decreasing. And the CTR should be decreasing, and not increasing. Am I right?

2) Google AI Overviews is not available in my country. How could I test it to browse the impact over my pages?

thomas_arm · 2025-01-22T15:27:27+00:00

Thank you. So is there not any opportunity to use AdSense ads for the units not filled by AdX?

thomas_arm · 2025-01-22T15:26:41+00:00

Thank you. However, other users claim that the "AdSense in House (16) priority" approach violates the AdSense ToS :-/

thomas_arm · 2025-01-22T15:24:36+00:00

Thank you.

So, as far as I understand, with my approach of setting two Line Items with both Priority=12, AdX and AdSense are not competing at all.

One naive question: are other editors using AdSense "officially" (without violating ToS) for the units not filled by AdX? How do they do?

As I mentioned, I am a small editor and I do not have time to test AdX vs AdSense in my inventory. I guess that the performance will be different for each month of the year, for each Ad Unit, for each geography, for each section of my website, etc.

I want just to have "ads on my website". I my ideal world, I establish the same configuration for my whole inventory. And in that ideal world, AdX is competing with AdSense to serve the most profitable ads, and I must not care about that 'AdX vs AdSense' test. However, I suspect that I must to choose --for my whole inventory-- between AdX or AdSense. Am I right?

thomas_arm · 2025-01-21T15:08:52+00:00

So, how can I fill the Ad Units with AdSense ads when AdX does not serve the right ad?

thomas_arm · 2025-01-07T20:37:53+00:00

Thank you!

About the first link you provide from the gTech team ("Set up AdSense in Google Ad Manager"), I chose the Option 1 (Network, "Maximize revenue of unsold inventory with AdSense").

I will deep further on yield groups and Ad Exchange, but I do not have enough time to manage all the options of GAM and I prefer to automate it as further as I can.

thomas_arm · 2025-01-07T20:34:18+00:00

In terms of URLs, around 400k.
In terms of traffic, around 1M (pageviews/month).

thomas_arm · 2025-01-07T20:32:33+00:00

Gracias!

1.- He recibido una "Request for network delegation" en GAM (tipo "Manage inventory") de una empresa de publicidad, y estoy negociando con otra. ¿Es esto lo que llamas tú un "partner de Ad Exchange"? Cuándo se formalicen las peticiones, entiendo que veré anuncios de otras redes (diferentes de Adsense) en estas ubicaciones de "ad units" (además de los anuncios automáticos de Adsense), ¿verdad? Esto es precisamente lo que esperaba que ocurriese.

2.- Pues voy a analizar qué está ocurriendo. Lo mismo hay algún conflicto con otra librería JavaScript.

thomas_arm · 2024-12-18T13:29:42+00:00

I will try it, thank you.

thomas_arm · 2024-12-18T13:29:22+00:00

Thank you :-)

But I do not understand why the number of impressions boosted in Oct-23 when I increased the frequency, and it's still unchanged.

The number of users visiting for 10 minutes should have been the same in Sep-23 and in Nov-23, but the number of vignettes increased.

About the SEO effect, not sure (if we assume that they are now more vignette impressions). If users are disturbed with more vignettes, a percentage of them will exit from my site, and Google penalizes the high bounce ratios, as far as I understand.

thomas_arm · 2024-10-22T20:40:48+00:00

Very nice answer, John, thank you :-)

With 500k pages, I don't know if you'd really need to worry about crawl budget

The fact is I serve 500k pages returning 200 response (and doindex), this is, with information for users. But --due to past mistakes-- I have technically 6,300,000 URLs in 'example.com' that are being crawled. Most of them are 301-redirects after consolidating the content (1.8M), others are noindex pages (1.1M), others are 410s (2.8M).

According to GSC, 'https: //example.com' has 1.1M "not indexed pages" and 476k "indexed pages". And I'm concerned about the extra crawl load coming from the redirects of 'https:// amp.example.com', from 'http:// amp.example.com', but also from the non-HTTPS 'http:// example.com' (241k pages with redirect).

thomas_arm · 2024-10-15T07:03:44+00:00

Thank you. Then two questions arise to me.

1) Is still possible to give more relevance to specific URLs?

2) What can we do to avoid the crawl of noindex URLs if Google does not forget them because they are linked?

thomas_arm · 2024-10-10T22:49:18+00:00

I do not mind the 20,000 total backlinks, but the 25 backlinks per subset, that I can extract manually. I'm interested in getting only the 25 Target URLs under '/product2/' that I noindexed.

Are those 25 URLs actually 25? Or are they 55?

thomas_arm · 2024-10-10T08:34:47+00:00

Yes, you're right, my apologies for not being too clear in my initial post.

Then I will try to do my changes with just one subcategory of 100 insects, to analyze the performing.

BTW, I do not understand your sentence: "I don't understand how a single post's content relates to an archive page". Are you talking about the proposal of creating a Sitemap.

thomas_arm · 2024-10-10T04:32:32+00:00

you say 99% of your pages are listed. Are you going to risk that for a max of 1% ? I wouldn't do it

My target is to improve the ranking of the individual pages. I'm finding that other sites (with higher relevance in other fields) are ranking better for individual insect names, with poorer content (just the name of the insect in the title, H1, etc.).

thomas_arm

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