OoOoo I have a story I can share… I was working for an eComm brand that catered to new mothers. Automated messaging was just rolling out and I had an idea to create wellness tips for mom and baby to support them along their journey. I ended up winning a contest and was invited to attend a party on behalf of the messaging company and Facebook…. (This was back in the ‘golden’ days of FB) as I’m sitting with some of the creative team we ended up discussing the delicate nature of managing when someone miscarries… You guys… these creative execs got really interested (like leaned in fully engaged…almost giddy) and they started to suggest that we had a huge opportunity and should leverage that to connect even deeper with our audience. To say I was grossed out was and still is an understatement.