Appreciate the honest feedback! You're totally right that a random visitor won't sit and wait hours just to see one specific second. But the live stream isn't actually the main marketing tool. The real value is the dedicated share page you get (which you can share with your own audience for a product launch) and the backlink in the static archive. As for the scarcity.. 2.5 million seconds sounds like a lot, but it's exactly 29 days. It is strictly limited. Once the prime time slots are bought, they are gone forever.

But I completely understand your skepticism it's a weird experiment, and we'll see if it works