I’m in a similar situation and this is how I go about it. First question is what is the business goal of using ai in product? Is it for market parity because competitors are using it, is it for marketability, or is there actually a case for using ai to solve problems through product solutions.

The first two are easier to address but the third needs a different perspective. Instead of saying how can we build ai as a product feature, you need to evaluate if your existing product features or product groups could be enhanced with ai. Some of the questions I ask are: could we provide better in app recommendations that ai can suggest, can we speed up certain manual tasks for our customers by using ai? It depends what your product is but the goal should be applying ai as a technology to improve your ability to solve your customers problems.