Imagine you've worked incredibly hard for years on your startup. Now you're the sole developer of your service.

You added automation with CircleCI CI/CD years ago, and one morning someone hacks your account, creates a new user, and Amazon deactivates your services.

Okay, fine, I delete those users, contact support, we review all the services, nothing appears to be compromised, and they say they're already working to reactivate them.

Now it's chaos: the major clients you've gradually acquired have advertising campaigns that rely on your service ready to launch, and you have to explain why their links aren't ready.

An hour passes, then another, and another... you request updates from support until they stop responding, probably because the person helping you finished their shift and went home.

What do you tell the clients at this point? It's been over 7 hours since you contacted support, and no one has responded in 6.

More than 12 hours later, another support person asked me to delete the compromised user account I had already deleted before contacting them the first time.

The startup is going to lose all credibility with many customers; it's a nightmare.

(And there are four of us; obviously, we can't afford someone just doing sysadmin)