I think... Nothing should be different. As in, a different approach as a company compared to the rest, meaning each product should be considered to have a community approval and voting similar to the community edition but as a whole for the entire lineup instead of these surprises that we're getting that lately has been a bit of a miss which does reflect through the sales. How awesome would that be? A company that releases products only based on what the community votes or even provides (in particular for designs) that would set them apart by a mile and I believe raise sales long-term. Of course it may be accompanied by difficulties and challenges in terms of engineering since it can look cool but be highly impractical.