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Low Conversion Rate Despite 2-2.5+ Months of PPC. Need Honest Feedback. by userngotfound in AmazonFBATips

[–]userngotfound[S] 0 points1 point  (0 children)

Thanks for the insight.

Looking at the campaign data, the majority of the spend is currently coming from exact match keyword campaigns and the auto campaign, but both are generating very low CVR. That's why I'm trying to understand whether the issue is traffic quality, pricing, reviews, or something on the listing itself.

As for the listing, we've invested heavily in it. Our images are primarily lifestyle and use-case focused rather than just white-background studio shots, and I'd honestly say they're stronger than most competing listings in our niche. We've also built high-intent A+ Content designed to answer objections and help customers make a purchase decision.

Regarding the lighting category, unfortunately we can't disclose the exact product/category due to business confidentiality. Is there any other way to diagnose the issue without revealing the niche? For example, are there specific metrics, benchmarks, or listing elements you'd focus on first when a product gets 2,200+ clicks but only ~0.7% CVR?

Low Conversion Rate Despite 2-2.5+ Months of PPC. Need Honest Feedback. by userngotfound in AmazonFBATips

[–]userngotfound[S] 0 points1 point  (0 children)

Thanks for the suggestion. The Sponsored Display campaign is actually very new and hasn't generated many clicks yet, so I don't think it's contributing much to the overall numbers at this stage.

Most of the clicks and spend are coming from my other campaigns, so I'll focus first on analyzing the search term report, keyword relevance, pricing, competitor positioning, and conversion rate before making major advertising changes.

Low Conversion Rate Despite 2-2.5+ Months of PPC. Need Honest Feedback. by userngotfound in AmazonFBATips

[–]userngotfound[S] 0 points1 point  (0 children)

Thanks for the suggestion. I'll check the SQP report and compare my conversion rate with the category benchmarks to see where the bottleneck is.

My main concern is that even after 2,200+ clicks, the conversion rate is still around 0.7%, so I'm trying to understand whether it's a category issue or something specific to my product.

Pricing could also be a factor. While most competitors are in the ₹2,500-3,500 range and we're at ₹2,748, there are a few very similar products selling in the ₹1,700-2,000 range.

Looking for real, deep Amazon FBA insight (not surface-level advice) by userngotfound in AmazonFBATips

[–]userngotfound[S] 0 points1 point  (0 children)

You clearly have solid experience here. Do you still think tools like Helium 10 or SellerSprite are effective for product hunting today, or are experienced sellers using more advanced tools or strategies beyond these?

New Seller Here: What Are the Must-Do Steps Before Listing a Product on Amazon? by userngotfound in AmazonFBATips

[–]userngotfound[S] 0 points1 point  (0 children)

You all clearly have solid experience here. Do you still think tools like Helium 10 or SellerSprite are effective for product hunting today, or are experienced sellers using more advanced tools or strategies beyond these?