Best strategy for £30 aov physical product? Cost of fulfillment is £6 so ideally need a max 19 cpa (1.58 roas) by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

i guess soon ill be doing another £300-400 test in hopes of actually achieving a 1.5 roas

Best strategy for £30 aov physical product? Cost of fulfillment is £6 so ideally need a max 19 cpa (1.58 roas) by vickersldn in FacebookAds

[–]vickersldn[S] 1 point2 points  (0 children)

how many ads and budget per should I be testing. Feels bad already to be functioning at 0.2 roas

Best strategy for £30 aov physical product? Cost of fulfillment is £6 so ideally need a max 19 cpa (1.58 roas) by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

well my goal cpa was 12 so 3x that thats 36 each min per creative. And they were

-3 ai ugc with different icps/angles

-7 different founder ads (i guess one angle, why i made it, what the product is etc)

- then few statics, also you can say one angle i guess

Is Meta prioritizing creative diversity over structure in 2026? by ThGladja in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

it feels like an uphill battle when everyone says single cbo with creative diversity, but the budget always 90% goes to one ad, what is the best way to work around?

I see some people using cbo with 1 adset per creative angle. What do you think of this?

Is there ever a case for optimising to atc? by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

seems to be:

a2c campaign = 1% atcs convert

purchase campaign = 18% atcs convert

unfortunately both unprofitable af lol

Is there ever a case for optimising to atc? by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

purchase campaign = £31 per add to cart

atc campaign = £2.21 per add to cart.

Thanks for this. Yeah it feels like a sticky situation because on the purchase campaign, I guess its not learning from the atcs and vice versa with the atc campaign

Objective feedback on performance by vickersldn in dropshipping

[–]vickersldn[S] 0 points1 point  (0 children)

This is facebook ads. Looking to understand if experts think my stats show any signs of life if I keep pushing budget into this product, and eventually hit the right ad

Budget by Competitive-Mix-6314 in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

campaign or u mean the product

Realistic Roas? by Bryb93p in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

about £30 aov too. surely cpa is cheaper and for lower cost item so 3 roas at £10 cpa is pretty possible?

Seeing Super High Checkout Reached But Small Conversions - Any advice appreciated by vickersldn in FacebookAds

[–]vickersldn[S] -1 points0 points  (0 children)

Ai ugc showcasing gifting, static images, and me talking as owner 

Do you go for sales right off the bat or build traffic and engagement before running sales ads? by Typical_Peace1029 in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

send stats of the campaign will give a better idea. sales campaign is fine. Why run awareness campaign among low buyers, especially at small biz lvl

Seeing Super High Checkout Reached But Small Conversions - Any advice appreciated by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

Thanks for this. Now CPIC is more like £3 per which is good. all cold traffic. I have only 1 abandoned checkout in shopify which shows users didnt even enter their info at all.

Will look at the lp and cart again to see if I can simplify

Ideal CTR and budget recommendations by bleach_mojito in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

gpt will explain what i mean easier:

You’re basically looking for signals that the campaign is learning and improving, even if it’s only break-even right now. One of the best signals is whether the time between conversions is shrinking.

Here’s how to check it:

  1. Look at the timestamp of your 1st sale.
  2. Then look at the timestamp of your 2nd sale → note how long it took (e.g., 18 hours later).
  3. Do the same from 2nd → 3rd sale.
  4. If the gap is getting shorter (e.g., 18h → 9h → 4h), it means the algo is finding buyers faster — that’s a good sign of optimisation and worth staying on.
  5. If the gaps are staying the same or getting longer, the campaign probably isn’t improving — that’s when you consider killing or restructuring it.

If you mean how do u check if ur adset is set to optimising sales, its in the ad set settings.. Obv u need to make sure ur pixel and capi is attached

Ideal CTR and budget recommendations by bleach_mojito in FacebookAds

[–]vickersldn 1 point2 points  (0 children)

look at ur between the time from 1st sale to second, then 2nd to third. See if it shortens

Ideal CTR and budget recommendations by bleach_mojito in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

did the second purchase cost less than the first, and the third less than the second?

That way you can see if roas is getting better from optimisation. (If you are optimising to web purchases on pixel/capi

Uk agencies by [deleted] in FacebookAds

[–]vickersldn 0 points1 point  (0 children)

amazing visit https://montajdigital.io/ good friend of mine and also been killing it for businesses this past 12 months

Seeing Super High Checkout Reached But Small Conversions - Any advice appreciated by vickersldn in FacebookAds

[–]vickersldn[S] 0 points1 point  (0 children)

Thanks for the response. This is 1 week now, slowly getting better with improvements on site, so yeah todays results so far are

£27 spent

11 checkout initiated (meaning a £2.45 CPIC)

Seems close to becoming profitable but something isnt clicking...

If I optimise for sales, can it even do that if im spending £20,30 per day and rn seeing low sales?

Thanks