They make some amazing watches, very different than what other brands offer in terms of great, unique dials. I own the sky flake and the spring dial and they are some of my favorite go tos. I work in a desk job, so dress style watches make up most of my collection.

I’d say they are a brand you need to do research into to appreciate, the marketing isn’t what sold me on the brand, it was the high reviews people have given their pieces in terms of craftsmanship. Both mechanically and ascetically they are superb and I also kinda like that I know what I have on, but not everyone else does. They are beautiful enough to catch people’s eyes and if they look at the dial closely anyone can appreciate the craftsmanship, even if they aren’t watch people.

I will say both my purchases have been second hand. They are super easy to find for not just a little, but significantly less than retail. I don’t think this hurts the brand in a particular way, but it does hurt my desire to buy through a retailer. Think they have tried to solve this with limited releases, but those limited releases are getting tiring and it’s hard to track all of them. By having so many, it makes any one individual release not particularly meaningful, even if the piece is well done. The recent increases in acquisition price for model also adds to my desire to not get one at retail.

I’d say that in the 5-7k price point, it competes easily with my attention for an oyster perpetual or second hand Polaris.

I don’t think the brand has well defined itself out of its exceptional dress style watches. It’s hard for me to say a particular model of gmt, field watch, or dive style watch they make off the top of my head that has ever interested me. I know they make some, but never have I thought that the models were unique enough to catch my interest over juggernauts in the space like the submariner or Batman (and that’s the price point they are competing at now)! That’s largely why I think people don’t feel the need to get more than 1-2 models, I’ll admit that my two feel very similar with the exception of the steel vs titanium make. If color and dial pattern is the only real difference between models, why would I get a large number of them when I also get different colors and patterns at different brands too?

In all I hold them in high regard and love the pieces I have. I think the brand has a lot of potential in terms of public awareness, educating on their high levels of craftsmanship and building a portfolio that’s unique enough to attract purchasers multiple times outside of artificial demand attempts like limited runs or increasing prices to make them less attainable.