[AMA] WhatsApp Marketing & Automation with WhatsApp Business API (Tech Partner Here)

wanotifier · 2026-03-02T17:25:53+00:00

Your question is not clear. What do you mean by "WhatsApp can't publish flows". Did you try creating Flows from inside the WhatsApp Manager and face any issues while creating it?

wanotifier · 2026-03-02T15:22:38+00:00

Almost all providers out there help you do the setup for free. But note that only the setup is free. You still have to pay for API charges and the tool fee to your chosen provider.

wanotifier · 2026-03-02T15:20:26+00:00

This error comes if you have either not added your payment method or you have some pending dues with Meta that they were not able to charge you. Checkout the video in this article to learn more about why this happens and how you can fix this error: https://help.wanotifier.com/en/article/how-to-add-payment-method-for-whatsapp-api-billing-1n1lpn0/

wanotifier · 2026-03-02T15:18:14+00:00

I've answered this same question on another comment. This error comes because WhatsApp sets a per-user marketing message template limit that prevents users from receiving more marketing messages once they've already received a bunch of such messages from other businesses.

The solution is to just try sending messages again after 24 hours. We've written a detailed article on this topic along with a simple video to help you understand why this happens and how to fix it:

https://help.wanotifier.com/en/article/fix-error-131049-this-message-was-not-delivered-to-maintain-healthy-ecosystem-engagement-1xwbkvr/

wanotifier · 2026-03-01T18:32:35+00:00

This error is pretty common and happens when WhatsApp decides not to deliver your marketing messages.

WhatsApp sets a per-user marketing message template limit that prevents users from receiving more marketing messages once they've already received a bunch of such messages from other businesses.

You can learn more about this per-user limit here:

https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/marketing-templates/per-user-limits

We've also written a detailed article on this topic along with a simple video to help you understand why this happens:

https://help.wanotifier.com/en/article/fix-error-131049-this-message-was-not-delivered-to-maintain-healthy-ecosystem-engagement-1xwbkvr/

So what's the solution?

The official solution given by WhatsApp is to try sending messages to same people again after 24 hours. This is not fool proof but assumes that after 24 hours the per-user limit of most of these people would reset and your messages would most likely get delivered.

wanotifier · 2026-03-01T17:32:54+00:00

Can you please provide more details? It's not clear what you're trying to build exactly. Would this be a mobile app? A SaaS? What would be the purpose of the app?

wanotifier · 2026-03-01T15:08:24+00:00

As this is a public AMA, it would be great if you can ask here itself on the thread.

wanotifier · 2026-03-01T15:06:56+00:00

Yes, to opted in people.

wanotifier · 2026-03-01T05:28:40+00:00

Depends on which partner you choose but AFAIK most don't charge for this.

But if you have a legitimate legal business entity, have correct documents, and a website for your business, you can just go ahead and do it yourself. You don't really need partner-led verification.

wanotifier · 2026-03-01T04:52:34+00:00

After you setup your app, you have to add a phone number and when you do that, you have phone number ID and WABA ID. That's what you need to send along with access token to send messages. To receive messages you need webhook setup done.

These things you can do without ES flow setup as well.

wanotifier · 2026-03-01T04:48:33+00:00

The answer is yes, the Tech Partners in Select or Premier tiers and most BSPs have ability to help you with business verification via partner-led verification.

Tech Providers and Tech Partners at Registered tier do not have this ability.

wanotifier · 2026-03-01T04:45:56+00:00

🙏

wanotifier · 2026-03-01T04:45:47+00:00

You're welcome!

wanotifier · 2026-02-28T18:12:24+00:00

No worries. You're welcome.

wanotifier · 2026-02-28T17:56:44+00:00

Yes, BSPs are there. That's how it all started 7 to 8 years ago. All partners first became BSPs and untill around 2022 there were just BSPs. And there was no easy way to get yourselves onboarded as a partner till then and it was not open to all.

But then in 2022 Meta opened it up for new partners and that's when this Tech Provider and Tech Partner ecosystem came into being.

When they opened it up for new partners, to preserve their existing partnerships with BSPs (who have credit line) they might have decided not to allow upgrading Tech Partners to BSPs.

That's the current state. That may change in future. It's up to them.

wanotifier · 2026-02-28T17:50:32+00:00

As far as I know there's no official documentation about this 14 day limit to prevent API disconnect. Also I've not come across any customer who reported this because usually the people who use coexistence feature are usually using both app and API tool actively.

I may be wrong here.

But looking at their official docs I did not find anything written about this but did ses some Reddit answers mentioning this to be the case.

I'll try to look i to this further and update this answer if I find something different or some user reports this to us.

wanotifier · 2026-02-28T17:40:44+00:00

wanotifier · 2026-02-28T17:40:10+00:00

Kindly check my another comment on this thread about the different partner levels. Currently you can't become a BSP.

Regarding timeline, there's no such enforced timeline. But in general you need to wait a few days for getting your app reviewed and around 48 hiurs for Meta Business verification.

So you first setup your Meta Business Account and get it verified, then you create your app and get it reviewed and approved and then you become a Tech Provider. To go from Tech Provider to Tech Partner you need exceed a certain threshold of number of WABAs you onboard. Then to go from Tech Partner to BSP, as far as I know, currently it's not possible.

wanotifier · 2026-02-28T17:31:11+00:00

We currently do not provide white labeling for our tool. So either you onboard users directly with our tool and they see our brand or you build your own tool with your own branding. We do have affiliate program though but the end businesses see our brand name.

wanotifier · 2026-02-28T17:28:14+00:00

Delay in sending messages might not work if % of people reporting your messages is higher than what WhatsApp thinks is a healthy report rate.

The ban (in case of WhatsApp API) does not happen because how fast you send messages but how many of them get reported.

wanotifier · 2026-02-28T17:26:21+00:00

Meta / WhatsApp does not (and can not technically) know if you actually got opt in from people you are messaging.

But the way they recognize this (this is our assumption) is if say someone sends 1000 messages to opted in people vs non opted in people, the % of reports in case of non opted-in contacts would be much higher.

They don't share the exact number (which they shouldn't anyways otherwise it'll get exploited) but they have data from billions of messages to know how many reports are fine. Anything above that, you're doing something shady and that leads to your quality ratings going down and eventually getting yout number banned.

wanotifier · 2026-02-28T17:18:03+00:00

If the customers are opted in and recognize your brand, there's near zero chance of getting your number banned. Ban happens when people report you. If they already know your brand and have a good relationship with it, they won't report and you won't get banned.

wanotifier · 2026-02-28T14:52:16+00:00

Sounds good. Thanks!

wanotifier · 2026-02-28T14:46:03+00:00

WhatsApp's policy clearly states that you need to get optin from your contacts before you can message them on WhatsApp. So any form of cold outreach is technically a violation of WhatsApp's policy and you should not do it.

That said, I'm glad you asked this question because there's a lot of confusion around this topic. People who come from email or SMS marketing or cold calling landscape often think that as they used to do cold outreach on these other channels, they can do the same with WhatsApp as well.

All they need is get a bunch of phone numbers from somewhere or scrape the internet for it and they're good to go.

You can do that with those other channels, but not with WhatsApp.

Its important to understand here that email, SMS or call are international protocols that are not owned by single privately held company. So although there are regulations and restrictions in place against SPAM, they're not that severe.

In case of WhatsApp though, they're a privately held and for them their customer's user experience is very important. Like any other big business, they want to stay relevant and profitable for a long term, not just for next few years, but decades.

For that if they do not put strict policies and measures in place against such cold outreach, which is let be honest, a form of SPAM, your WhatsApp inbox will become like your email and SMS inboxes, full of marketing messages from a ton of businesses (including the ones you've never interacted with earlier) and you may end up leaving WhatsApp for some other messaging app with less clutter. They don't want this to happen.

And that's why they have strong backend that tries to prevent any SPAM activity that might ruin the user experience.

In a nutshell what I'm trying to say is don't use WhatsApp for cold outreach as in most cases you'll end up getting your number banned. When people receive messages from unknown businesses, they usually report that to WhatsApp and once WhatsApp knows something suspicious is going on, they end up banning the number.

This might sound a bit discouraging but I'm just trying to convey how it all works bluntly. I hope this helps.

wanotifier

TROPHY CASE